Bijan Robinson, Quinn Ewers, Xavier Worthy, Jaylan Ford, Kelvin Banks.
To say there was a plethora of talent up and down the Texas Longhorns roster in 2022 May be an understatement — now just add Arch Manning to the golf. Sheesh.
So it comes as no surprise that Longhorns athletes, including those on the football team, earned more than $15.5 million in NIL earnings since July 1, 2022.
Yes, that is not a typo. $15.5 million.
After gathering 2,980 disclosures made by Texas athletes, a report from the Austin Business Journal on July 6 revealed across all of Texas’ 15 varsity sports, more than $15.5 million was earned, with $13.5 million associated with football and basketball players combined as of June 30, 2023.
While NIL data is hard to come by to begin with — making the calculation of exact earnings nearly impossible — these figures obtained by the Journal indicate just how powerful NIL is able to be at a top tier institution such as Texas.
There is plenty of NIL star power in Austin, even aside from football. Recent graduate Marcus Carr (men’s basketball), despite hailing from Canada, carried massive NIL potential in his final two years as a Longhorn. Shaylee Gonzalez of the women’s basketball team has deals in place with Raising Canes and Swoosh, a sneaker resale company. Finally, track & field athlete Sam Hurley, one of the best jumpers in the nation, has deals with Jimmy Dean and Polo.
Regardless of where the game takes place, Texas athletes have been able to capitalize tremendously on NIL. In comparison to another in-state institution, Texas A&M, data gathered by The Eagle shows that athletes at A&M have earned roughly $12 million in NIL since its inception, with the school reeling in over $8.5 million of that from August 1, 2022 through June 11, 2023. A&M’s male athlete core made up $8.4 million of the schools earnings, doubling their total from year one of $4.07 million. In year one, the football team alone brought in $3.36 million.
With NIL entering its third year, and a new sports calendar on the horizon, the expectation is for these numbers to grow exponentially, with even more sports and more athletes getting involved.