UCLA star quarterback Dorian Thompson-Robinson has another NIL deal under his belt.
Thompson-Robinson inked an NIL deal with the world’s leading video game company Activision to promote the launch of their hit Crash Bandicoot 4: It’s About Time, on Steam.
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Thompson-Robinson, who has 645K followers on TikTok, posted the 3-part series to his social media platform and he has over 115,000 views to date.
Six other student-athletes participated in the deal to promote the game, including Florida women’s soccer player Madison Young, Clemson women’s volleyball star Azyah Dailey, Appalachian State football player Camerun Peoples, Texas football player Justice Finkley, and Michigan football player Roman Wilson.
All of the NIL deals were brokered through NIL marketplace MOGL.
Each student-athlete posted their own content, and they filmed a duet with Thompson-Robinson’s video as if they were the person on the other side of the gaming headset and interacted with him while they played the game.
Former Notre Dame QB Brandon Wimbush, who is a co-founder of MOGL, previously told The NIL Deal that the company is expected to grow even more by the end of the year.
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“We have a phenomenal core team. Our sales team, marketing team, and between Aydan and I, we feel really strongly about our position,” Wimbush said. “We’re hoping to hire more people who are aggressive in the market. We’re looking to onboard 50 universities and amass 8,000 athletes by the end of the year.”
Wimbush added: “We’ve done a great job at building an athlete community where athletes feel safe and compelled to engage with the brands that are on our platform,” Wimbush said. “80% of our team is former collegiate athletes, so from that standpoint, athletes have someone they can completely trust and have the understanding because they were in their shoes once.”