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UCLA’s Chase Griffin focuses on community initiatives with NIL money

Chase Griffin
Photo credit: UCLA Athletics

Chase Griffin has made a name for himself on the football field, but his work doesn’t stop there.

Griffin is also making waves in the NIL space.

The UCLA quarterback was recently named the Male Athlete of the Year by The NIL Summit, as he continues to rack up NIL deals and recognition of his business acumen.

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But instead of pocketing all of that money or trying to rack up all of the most expensive things money can buy, he seeks out communities in need in the greater Los Angeles-area and organizations that seek to make a difference, namely the Los Angeles Regional Food Bank Backpack Program, which provides meals to LA school children over the weekend.

That organization resonates with Griffin, as he has volunteered at the Round Rock Serving Center since middle school while growing up in Round Rock, TX.

“When I came to UCLA I knew I wanted to get involved in service,” Griffin told The NIL Deal.

“When NIL was allowed I researched charities to get involved with and the Backpack Program at the Los Angeles Regional Food Bank combined two of my philanthropic interests: fighting hunger and helping kids. They are a great partner and do incredible work. Together #WeFeedLA,” Griffin said in an email to The NIL Deal.

A Public Affairs (Public Policy) major, Griffin was raised to be community-oriented and public spirited.

He was a Communications intern for a year at LA Mayor Eric Garcetti’s Accelerator for America, where they raised over $40 billion for economic development projects around the country.

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Griffin has also been involved in civic education organizations to encourage college students to vote, including All Vote No Play. 

With that said, Griffin is not done making an impact in the NIL space. He hopes to continue to set an example for student-athletes in the future.

“The next wave of deals I announce in the coming months will focus on partnerships that allow me to scale my personal NIL approach to more athletes across the country,” Griffin said.