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UCLA’s Amari Bailey inks NIL deal with Ethika, a leading lifestyle brand

Amari Bailey
Photo credit: USA Today High School Sports

Another day, another major NIL deal has been signed — this time it’s Amari Bailey.

Bailey, a freshman for UCLA, inked an NIL deal with Ethika, a company that labels itself as a leading lifestyle brand based in San Clemente, Calif.

The deal was first reported by TMZ Sports.

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Bailey will reportedly get a percentage of sales from Ethika, and he will be involved in creating and designing underwear with the brand.

“The NIL Deal with Amari couldn’t have come at a better time,” Ethika Executive Darius Burton told TMZ Sports. “I’ve followed Amari’s career since he was a youngster. I’ve always been impressed with how he handles himself on and off the court.

“When I heard he was making the move to Southern California, I wanted to figure out a way to work with him.”

Bailey will join a company that also works with hip-hop artists Rick Ross, Lil Wayne, and Machine Gun Kelly.

“I have no doubt that we will do amazing things as a team, and I couldn’t be happier to have him be a part of our families,” Burton added.

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Bailey played high school basketball at Sierra Canyon School, where he was teammates with Bronny, the first son of NBA icon LeBron James. Bailey also played with Brandon Boston Jr. of the Los Angeles Clippers, Memphis Grizzlies player Ziaire Williams and Ramel Lloyd, who currently plays for Nebraska.

Bailey was the No. 5 high school basketball player on ESPN’s Top 100 for the 2022 class.