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Texas’ Bijan Robinson announces NIL deal with Rhoback

Bijan Robinson
Photo credit: AP

Another day, another NIL deal involving apparel company Rhoback. Texas Longhorns star running back Bijan Robinson inked a deal with the company on Tuesday.

Robinson made it clear that he is excited to join one of the “fastest growing activewear brands in the country.”

“I am excited to have Rhoback Activewear as my official apparel sponsor and to become a leading face of the Rhoback U college athlete program,” Robinson said in a statement, via “… Rhoback immediately stood out for their high-quality gear and trendsetting content. There is a different excitement around Rhoback and I can’t wait to share it with the Austin community. Be on the lookout throughout the season for the awesome content we created together!”

Rhoback also released a statement regarding the signing.

“We are beyond pumped to welcome Bijan Robinson to the Rhoback family,” the company said. “An All-American and Heisman candidate, Bijan will be a leading face of our Rhoback U program. Bijan has asserted himself as a leader in the Austin community and a role model to athletes across the country. We believe Bijan perfectly embodies the #craveactivity lifestyle. We are excited to share the content we have been working on with Bijan, helping solidify Rhoback U as one of the premier college athlete programs in the country.”

Notre Dame tight end Michael Mayer and Alabama defensive star Will Anderson recently signed NIL deals with Rhoback.

Robinson also has NIL deals with Onyx Authenticated, Lamborghini, C4 Energy, DAZN, and Athletic Brewing Company.