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TCU student-athletes, Sweetgreen partner to promote new restaurant

Micah Peavy
Photo credit: TCU Athletics

Sweetgreen has officially entered the NIL space — and the partner is TCU.

In a campaign ran through Opendorse, Sweetgreen, a fast-food restaurant that says its mission is to build “healthier communities by connecting people to real food”, is partnering with student-athletes from Texas Christian University to promote its new Fort Worth location.

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TCU student-athletes include men’s basketball player Micah Peavy, women’s volleyball player Madi Cole, and women’s outdoor track star Jillian Johnson. All three athletes took to social media to spread the word about the new restaurant opening.

@sweetgreen is sprouting in Fort Worth and bringing fresh, flavorful, made-from-scratch food!” Peavy wrote.

Cole added: “@sweetgreen is dedicated to making healthy food more convenient and accessible, with a focus on sourcing and carbon minimization.”

All three student-athletes shared: “Want to be first to know about opening day + receive an invite for a complimentary meal before sweetgreen officially opens? Head to the link in my bio to get on the list!”

“Nobody knows more about the importance of fueling your body with healthy food than student-athletes,” said Opendorse CEO Blake Lawrence. “Sweetgreen partnering with student-athletes in the community is a no-brainer and win-win for all involved.”

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Sweetgreen, which was founded in 2007, previously partnered with professional athletes in the past, including star tennis player Naomi Osaka and Phoenix Suns superstar Devin Booker.

The Fort Worth Sweetgreen location is expected to open on Oct. 11.