Dwayne Johnson’s ZOA Energy signs star college athletes to NIL deal

Dwayne Johnson, the former WWE superstar turned actor, alongside his energy drink brand ZOA, are dipping into the NIL space with the introduction of a new annual program. On Wednesday, the company announced the inaugural class of “The Rock’s Warriors,” composed of seven of the top athletes in the NCAA, hand picked by Johnson himself…

July 25, 20230Comments

BySteven McAvoy

Banner College College Industry

Kenny Dillingham’s vision for NIL: Empowering players and building community bonds

Several prominent figures in college athletics have been outspoken about the need to address the issue of NIL. A delegation from the SEC, including renowned coaches like Nick Saban from Alabama, Brian Kelly from LSU, and conference commissioner Greg Sankey, went as far as traveling to Washington, D.C., to advocate for federal assistance in regulating…

July 21, 20230Comments

ByKelly Wick

Banner College College Industry

Wisconsin athletic director Chris McIntosh has come around on NIL

Wisconsin athletic director Chris McIntosh started his new position on a historic date: July 1, 2021. That was the first day that college athletes could officially cash in on their name, image and likeness rights. At first, McIntosh was weary of the new rules. But two years later, he’s (mostly) changed his tune. McIntosh knows…

July 20, 20230Comments

ByTim Crean

College College Industry

Jay Bilas criticizes Rand Paul for remarks on college athletes, NIL: ‘I didn’t care for it’

Republican Senator Rand Paul recently made a comment with racial overtones towards college basketball players, as he discussed how college athletes profit off their name, image and likeness. “Many of us loved watching amateur athletes that weren’t paid. Now everybody that plays basketball in college is gonna be driving a Bentley or a Rolls [Royce],”…

July 18, 20230Comments

BySameer Kumar

Banner College College Industry

University of Texas made over $15.5 million over the first two years of NIL, data reveals

Bijan Robinson, Quinn Ewers, Xavier Worthy, Jaylan Ford, Kelvin Banks. To say there was a plethora of talent up and down the Texas Longhorns roster in 2022 May be an understatement — now just add Arch Manning to the golf. Sheesh. So it comes as no surprise that Longhorns athletes, including those on the football…

July 14, 20230Comments

BySteven McAvoy

Banner College College Industry

NIL collectives band together to shape the future of college sports

Name, image and likeness rights in college sports are still in their Wild West phase, with little oversight, regulation, or leadership involved in the process. And while universities and athletic departments wait on Congress to enact national policies, seven of the biggest NIL collectives in the country are coming together to create a trade association…

July 14, 20230Comments

ByTim Crean

Banner College College NIL Deals

Sofia Chepenik brings lifetime NIL deal to USF

Jacksonville native Sofia Chepenik was lightly recruited out of high school before signing with the Clemson Tigers to play on the school’s first women’s lacrosse team. After a 33-goal, 20-assist freshman season, Chepenik made the ACC All-Freshman team and signed a lifetime NIL deal. RELATED: USF football coach Jeff Scott opens up about NIL changes…

July 12, 20230Comments

ByTim Crean

Banner College College NIL Deals

Cincinnati’s Dontay Corleone introduces ‘Godfather Burger’ in NIL partnership

In an irresistible proposition, Dontay Corleone is captivating fans with a groundbreaking name, image and likeness partnership. Corleone, an accomplished defensive tackle donning the Cincinnati Bearcats uniform, has unveiled a collaboration with the esteemed sports bar, Bucketheads, called the "Godfather Burger." RELATED: Cincinnati athletics hosts first-ever female focused NIL event Situated on Harrison Avenue near…

July 11, 20230Comments

ByKelly Wick

Banner College College NIL Deals

Stanford’s Roisin Willis inks NIL partnership with New Balance

Stanford's rising sophomore and NCAA indoor track champion, Roisin Willis, has recently inked an NIL deal with New Balance, a renowned sports brand. Willis took to Instagram on Monday to announce the partnership and expressed her gratitude for the opportunity, stating that she is "grateful for this opportunity and to be a part of the…

July 7, 20230Comments

ByKelly Wick

College College Industry

Tennessee athletics department officially partners with NIL collective

The Tennessee Volunteers athletics department has a new NIL collective as an official partner: The Volunteer Club. This collective becomes the latest to join an SEC school as a partner, joining collectives at schools like Alabama and LSU. As part of the partnership, The Volunteer Club will get to use the school's full array of…

July 5, 20230Comments

ByTim Crean