These football players are getting their first sweet taste at NIL success.
A dozen college football players with the same name as the peanut butter and chocolate treat have signed an NIL deal with Reese’s. The chocolate giants have also announced the launch of Reese’s University with these athletes. In return, these players will promote Reese’s on the company’s social media accounts along with their own personal accounts.
For “simply for having the best last name in the game,” these athletes will also receive an ambassador-only gold chain and a pendant, a custom-tailored orange blazer, a pair of cufflinks in a similar shape to the candy, and a mini-fridge to store all of their chocolate.
The football players who signed exclusive deals include: Andrew Reese (DB, Delaware State); Brody Reese (DL, Tulsa); Cameron Reese (DE, Troy); Courtney Reese (RB, Nevada); David Reese (LB, Florida); James Reese IV (DB, Tennessee State); John Reese Bellew (DB, Auburn); Max Reese (TE, Eastern Michigan); Michael Reese (DE, Duke); Otis Reese (DB, Mississippi); Quinton Reese (DB, Liberty); and Richard Reese (RB, Baylor).
“This is one of the coolest opportunities,” Reese Bellew told On3.com. “I find it an honor to be representing Reese’s. As I told them, I was born for this. It’s all in the name.”
“It’s truly a dream come true definitely a partnership that I have dreamt about for numerous years especially having the last name that I do,” added Max Reese. “Glad to be a part of Team Reese’s!”
Reese’s University is a real place. Well, sort of. The company created a website for the fictional college. There, you can apply to the school, see the athletics page, and even buy Reese’s U merchandise. The new members of the university are expected to be a part of the website in some form.