PUMA collaborated with 10 soccer players, golfers and basketball players from USC, UCLA and Pepperdine through an NIL deal to celebrate International Day of the Girl.
Every athlete that was part of the event received free PUMA apparel and was compensated for their work. The deal was brokered by MarketPryce.
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The athletes involved were UCLA basketball players Dominique Onu and Camryn Brown, USC soccer players Angeles Escobar and Savannah Kessler, Pepperdine golfer Reese Guzman, Pepperdine basketball players Marly Walls and Helena Friend, Pepperdine golfer Kaleiya Romero, and Pepperdine soccer players Trinity Watson and Leyla McFarland.
The clinic was held at the Boys & Girls Club of William Mead in West San Gabriel Valley.
“The athletes acted as coaches for about 100 girls from the sixth to the 10th grade,” Dakota Crawford of MarketPryce told On3. “These 10 competitors came together along with professional women athletes to run a clinic teaching soccer, basketball and golf skills.”
The Boys & Girls Club of William Mead relayed that the girls were grateful to have a chance to learn from the college stars, as it provided the girls coming from diverse backgrounds an opportunity to learn “about the importance of being a female athlete.”
The student-athletes were also thankful for the opportunity to give back.
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“It was such an amazing opportunity,” Kessler said. “Thank you MarketPryce for allowing me to inspire the next generation of female athletes in athletes in honor of International Day of the Girl.”
PUMA has been making waves in the NIL space, as they have signed LSU’s Flau’jae Johnson to an NIL deal and inked the Pauldo sisters, two basketball standouts that play high school basketball at Morris Catholic in Denville, NJ to their own NIL deals.
It’s apparent that PUMA is looking to make a positive impact in women’s sports through NIL.