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Popeyes Meme Kid Dieunerst Collin to star in Super Bowl commercial

Popeyes Meme Kid
Photo credit: Courtesy of Popeyes (Twitter)

To say the last month for Dieunerst Collin has been nothing short of memorable would be a severe understatement.

The kid who became a viral star in the mid 2000s with the release of the “Popeyes kid meme,” Collin revived the image in a Twitter post and found himself on a billboard weeks later.

Now he gets to see himself on TV during one of the most watched events in American sports.

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A video posted to the Popeyes Twitter page on Monday revealed that the East Orange, New Jersey native will appear in an advertisement during Super Bowl LVII.

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The ad features “all those things all the ads have” according to Collin, including a nice ride, in this case a white Tesla, puppies, and of course a meal offer called “eyes on the fries (or pies).”

What began with a soda machine and a six second video mistaking him for another internet star, has turned itself into a Super Bowl ad for the Lake Erie College freshman, proving that memes to dreams can be a reality thanks to NIL.