To say the last month for Dieunerst Collin has been nothing short of memorable would be a severe understatement.
The kid who became a viral star in the mid 2000s with the release of the “Popeyes kid meme,” Collin revived the image in a Twitter post and found himself on a billboard weeks later.
Now he gets to see himself on TV during one of the most watched events in American sports.
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From internet meme fame, to a Big Game ad. @CollinDieunerst got his eyes on the fries (or pies). pic.twitter.com/SuYMYdWmvI
— Popeyes (@Popeyes) February 6, 2023
A video posted to the Popeyes Twitter page on Monday revealed that the East Orange, New Jersey native will appear in an advertisement during Super Bowl LVII.
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The ad features “all those things all the ads have” according to Collin, including a nice ride, in this case a white Tesla, puppies, and of course a meal offer called “eyes on the fries (or pies).”
What began with a soda machine and a six second video mistaking him for another internet star, has turned itself into a Super Bowl ad for the Lake Erie College freshman, proving that memes to dreams can be a reality thanks to NIL.
