The legalization of NIL has allowed student-athletes to monetize their name, image and likeness, but it has also helped build more personal relationships between student-athletes and fans.
Through the various partnerships and events that student-athletes can now participate in, fans have had the ability to get a better understanding of the students wearing the jersey. For student-athletes, it has allowed them to demonstrate their personality and the things they value to the fans that support them.
Success With Honor, a Penn State-focused NIL collective, recently sat down with former five-star recruit and Nittany Lions quarterback Drew Allar to discuss how NIL has helped grow the impact of student-athletes off-the-field.
“I think it gives a lot of cool opportunities just to sell your personal self whether you’re into clothing or something off the field that’s not related to football,” said Allar. “It gives a lot of guys opportunities to really show themselves off and show people that they’re not just football players.”
Allar believes that NIL has opened up the door for fans to really see who the guys under the helmet are by allowing student-athletes “to show the other side of yourself that a lot of people don’t get to see.”
He also explained how student-athletes have been able to be more involved within the community through NIL opportunities.
Universities across the country have collectives that are 100% dedicated to charities while many collectives collaborate with foundations to present charitable opportunities to student-athletes. Allar, like thousands of other student-athletes, has been able to make an impact within the community through NIL.
“I think it’s really cool just in general, the whole NIL thing, because I think it is good that we’re able to make money off our name, image and likeness and not just for the money standpoint of it, but to give back to the people that got you into that position,” said Allar.
“That’s part of the reason why I wanted to give back to my community just because I wouldn’t be in this position without them.”
Allar will have the chance to bolster his NIL stock and show off what made him the No. 4 quarterback in the 2022 class next season. He is the clear favorite to take over for Sean Clifford and lead the Nittany Lions in 2023.