Oklahoma State quarterback Spencer Sanders inked an NIL deal with Eskimo Joe’s, the Stillwater watering hole that is recognized for unique t-shirt designs and for being one of the best bars in the United States.
On Wednesday, Sanders signed autographs at Eskimo Joe’s and proceeds of raffle ticket sales were going to be donated to the Make-A-Wish Foundation.
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“Spencer reached out to us because he wanted to create a shirt for his family and friends,” Stan Clark, CEO of Eskimo Joe’s, told KFOR News 4. “He was so genuine, gracious, humble and unassuming that we ultimately decided to go all-in to create a full-blown, co-branded Eskimo Joe’s, OSU and Spencer Sanders shirt featuring Spencer with Pete and Joe.
“This ‘Loyal and True’ on the t-shirt is from the alma mater. But we find Spencer loyal and true, just like Eskimo Joe’s is loyal and true to OSU.”
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Sanders also released a pair of Eskimo Joe’s t-shirts. On one shirt, there’s a photo of him standing arm-in-arm with Pistol Pete and Joe, an autograph, and a display of the “Loyal & True” slogan. On the other shirt, there are two action photos of Sanders with the tagline “Catch Me If You Can.”.
“I’m basic like everyone else, I like the fries,” Sanders told News 4. “Once I realized I could do a deal with Eskimo Joe’s I knew they’re very upfront. They take pride in what they do. They do it very well, obviously. So, I said why not give it a try.”
