Oklahoma is the latest to step into NIL space.
More than 80 Oklahoma Sooners football players decided to launch the “Norman NIL Club” and partners will have access to meet-and-greets, Q&A’s with players, as well as film breakdowns, player-created content, and an online community to connect with the players who are participating. The initial goal of the club was to collect $50,000 per month, however, the collective already received over $10,000 in just 24 hours since their launch. At the time of this post, the club had over $20,000 collected.
“The Norman NIL Club is a membership-based community that allows fans to financially support and interact with our team,” the club said in a statement. “Fans can join the NNC right now by making any monthly commitment to the club. Our goal is $50,000 in monthly revenue and you will be able to track our progress on our site. Commit what you can. Every fan is welcome and every dollar counts.”
Oklahoma football wasn’t the first and certainly won’t be the last program to launch their own NIL club.
Texas A&M football also recently launched the “College Station NIL Club” in a partnership with a platform called YOKE.
The College Station NIL Club membership provides “online community and digital experiences with the team.” According to the site, the program is expected to support over 70 football players at the school.
This appears to be a common trend as the NIL landscape continues to take off.
