Star South Carolina freshman Nyckoles Harbor continues to flourish in the NIL space. It was announced on Tuesday that the stud athlete has signed a new agreement to represent the fragrance company, Ovation for Men Sport.
On Instagram, the founder of Ovation for Men Sport, Shawn Crenshaw, posted a video and message celebrating the new NIL collaboration.
“Nyckoles Harbor inks NIL deal with trailblazing fragrance brand Ovation for Men,” Crenshaw said on the social media app. “Next month, the brand will be launching its second fragrance Ovation for Men Sport. The brand will feature Nyckoles is a series of curated promo campaigns highlighting Nyckoles’ passion for sports, personal style, and fragrance.”
“Our goal is to become a trusted brand partner that continues to build on Nyckoles’ success by authentically developing his personal brand image and telling relatable brand stories where his love for fragrance and sports intersect,” added Crenshaw.
As previously mentioned, Harbor has a passion for high-end fashion. Among his NIL deals, he teamed up with the German-based fashion label Hugo Boss back in May for an NIL deal, where he promoted the brand at his senior prom.
Harbor, a five-star tight end, wide receiver, and defensive end from Washington D.C., was involved in an intense recruiting battle with NIL reportedly playing a huge factor. He eventually chose the Gamecocks over the likes of Maryland, Oregon, Michigan, and Alabama.
Harbor should continue to make waves on the field and in the fashion industry for years to come.
South Carolina, which finished 8-5 overall and 4-4 in the SEC, will open up its season on Sept. 2 against North Carolina at home.