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Drake Maye partners with Next Gen Camps, will host youth football camp

Drake Maye
Photo credit: North Carolina Athletics

University of North Carolina quarterback Drake Maye is the latest NCAA athlete set to host a youth sports camp with the help of a NIL partnership.

The 2022 ACC Player of the Year took to Twitter to announce the camp, which will run later this month.

The one-day event will give campers the opportunity to meet Maye and participate in an afternoon of position-group-specific training for $150.

RELATED: North Carolina’s Mack Brown calls college football ‘the mini-NFL’

The Tar Heels quarterback is hosting this camp with Next Gen Camps, a company that seeks to connect the next generation of athletes with current student-athletes through youth sports camps.

Youth camps have become a popular avenue for student-athletes that are exploring NIL opportunities. Companies like Next Gen Camps aim to streamline this process by handling the logistical side of running a camp, which allows athletes to focus on their role as mentors.

This collaboration with Maye could end up being one of Next Gen Camps’ most popular partnerships to date.

The star quarterback is coming off a breakout 2022-2023 season that saw him lead UNC to appearances in both the ACC title game and the Holiday Bowl. He is seen as a frontrunner to win next season’s Heisman Trophy and analysts are already projecting Maye as a top pick in the 2024 NFL Draft.

Maye has dabbled with other NIL deals in the past including a deal with Bose, a local realtor, a clothing brand using his likeness and a local non-profit. On the other hand, Maye did level some measured criticism at the NIL movement late last year.

RELATED: North Carolina’s Drake Maye at center of NIL controversy: ‘Rumors weren’t really reality’

This came after Maye was in a swirl of false rumors claiming he was considering leaving UNC to join a program that would offer him a lucrative NIL deal. He quickly squashed these rumors and reiterated his commitment to the team.

Maye’s coach, Mack Brown, has been more heavy-handed in his own criticism of NIL and has argued for further regulation.