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New MarketPryce initiative seeks to educate student-athletes about NIL

Photo credit: Courtesy of MarketPryce

MarketPryce — a platform for education, content coaching, compliance and brand partnerships — announced the launch of a student-athlete creator network driven by eight NIL partnerships. 

The three-month pilot program – dubbed by members as the “MP Content Crew” – features athletes from schools across the country in six different sports. Each will receive compensation in exchange for creating content to be featured across MarketPryce educational resources, marketing material and on social media.

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“The Content Crew is a game-changer for us,” said Jason Bergman, MarketPryce CEO and Co-Founder. “They set the bar for how athletes use our platform. It was a no-brainer to partner with such a diverse team of storytellers who want to educate and empower every NIL athlete.”

The eight athletes that partnered with MarketPryce include: Alex Glover (Southern Methodist volleyball); Allison Royalty (Florida State softball); Cameron Baisden (Central Florida cheer); Dan Bradbury (Sacramento State football); Derek Blackmore (Arkansas at Pine-Bluff baseball); Keeley Davis (Creighton volleyball); Nate Waters (Florida cheer); Nicole Whitaker (Central Florida track and field).

MarketPryce says each Content Crew athlete “brings a creative passion to their social presence and work with brands.”

“From Blackmore’s day-in-the-life baseball videos to Glover’s trendy TikToks, Royalty’s fitness content and Baisden’s Caught on Camm vlog, they’re leading the way in personal branding in the NIL era,” a MarketPryce spokesperson said.

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This group touts a following of 230,000 on social media. They have also collectively closed 47 deals on MarketPryce to date, including partnerships with COACH, G.O.A.T Fuel, Tiege Hanley, Oxygen Plus, OCA Plant-Based Energy Drink and 2FIT Brands, among others.

“We’re so excited to launch,” Glover said. “The MarketPryce team helped us shape some fun ideas and this group of athletes is super talented. This is an opportunity for us to continue to build our own NIL stories while hopefully inspiring others to take control of their futures.”