NBC Sports Athlete Direct and MOGL are teaming up to support their student athletes in a first-of-its-kind strategic partnership.
In a press release acquired by The NIL Deal, NBC Sports Athlete Direct’s NIL sponsorship platform will now operate under MOGL’s software, allowing the company to maximize their output to those using the platform by connecting athletes to MOGL’s brand partners including DoorDash, Under Armour, and Toyota.
“As the NIL landscape continues to evolve, MOGL’s vision is for student-athletes to maximize their potential in all areas of life — including their name, image, and likeness,” Ayden Syal, MOGL CEO and co-founder, said in a statement. “Our relationship with NBC Sports Athlete Direct increases our ability to continue to offer extraordinary opportunities for our student-athletes beyond simply sponsorships.”
NBC Sports Athlete Direct launched in April 2022 as an NIL marketplace for brands to connect with athletes, similar to MOGL. In a statement from NBC Sports SVP of strategic initiatives Damon Phillips, MOGL’s technology will allow the company to “build an inclusive and trusted NIL community that will serve needs of student-athletes and brands.”
To date, MOGL has become a pioneer in the NIL space, largely for schools at the Division II, III and JuCo level. The company has partnerships with the University of Notre Dame, Winona State (DII), Rhodes College (III), and has over 10,000 athletes on their platform. As of the end of March 2023, MOGL closed a $2.6 million financial investment from Magarac Venture Partners (MVP).
This is not the first time the brands have connected, as NBC Sports has been a brand sponsor for MOGL in the past.
“We’re excited to collaborate with MOGL to provide NIL opportunities for student-athletes nationwide,” Phillips said.