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Michigan’s Jim Harbaugh has recruiting strategy that includes talking NIL in offer letters

Jim Harbaugh
Photo credit: USA Today

Even though some high school recruits aren’t factoring the NIL into their college decision, it hasn’t stopped Michigan head coach Jim Harbaugh from using it as a recruiting tactic.

The University of Michigan has one of the most historic programs in college football. The blue and shade of yellow known as maize is etched into the minds of fans. Their stadium is known as “The Big House,” and is one of the best stadiums in the country. Everyone knows that Michigan athletes can be easily advertised.

However, this hasn’t stopped Harbaugh from reminding recruits how the NIL could benefit them. He has even taken it as far as to include the topic in offer letters to recruits. Four-star Collins Acheampong shared a preview of his offer letter on his Twitter page.

“Wearing the winged helmet provides you with the opportunity to play in front of college football’s largest home crowd and be part of the most-watched team on television on any given Saturday,” the letter read. “You can enjoy life in America’s most livable city while attending classes at the #1 Public School in the country. Altogether, your name, image and likeness will mean more backed by the largest living alumni base.”

This hasn’t been the first time that Harbaugh shoved Michigan’s NIL potential into the face of the public.

When Ohio State head coach Ryan Day told Columbus business owners that the Buckeyes would need $13 million in NIL compensation for the Buckeyes to keep their roster together, Harbaugh attempted to one-up his rival.

“My thoughts were, ‘I think we can do more.’ I think maybe we can even double that eventually,” Harbaugh told “I think that’s possible and I think it’s going in a terrific direction that way. You know me, I’ve always been for NIL. I believe players should have a share in the revenues and I think that’s something that’s really possible at Michigan.”

Harbaugh will continue to use the NIL as a recruiting tactic to land top recruits.