Mikey Williams was well on his way to entering his first season of college basketball as one of the highest earners the name, image and likeness era has ever seen.
However, after an April arrest that included five charges of assault with a deadly weapon, the former high school phenom has watched his NIL stock drop dramatically.
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Lace Clips, a sports technology company, announced the end of its partnership with Williams this week. The company also stated that the direction of the partnership was trending towards ending prior to his arrest because he was failing to complete his promises to the brand.
“We are not continuing our partnership with Mikey Williams,” Jonathan Nussbaum, the president of Lace Clips, told TMZ Sports. “He is not someone that will be associated with our brand going forward.”
Williams was expected to be in the top five of highest earners in collegiate sports. He is also considered to be one of the most recognizable high school athletes in recent memory.
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Williams already has close to four million followers on Instagram and his commitment to Memphis last fall made national headlines.
Now, the 18-year-old four-star from San Diego, who self-proclaimed his plan of being a billionaire by age 25, needs to rebuild his reputation as he prepares for his first season under Memphis head coach Penny Hardaway.
Williams still has NIL deals with Puma, CashApp and others and will no doubt be the topic of conversation in NIL heading into the 2023-24 men’s basketball season.
