Skip to content Skip to footer

Massachusetts athletics officially endorses pair of NIL collectives

UMass Athletics
Photo credit: UMass Athletics

Massachusetts recently endorsed The Massachusetts Collective and GoMassNIL as official NIL collectives for the school.

The Massachusetts Collective was founded by Pat MacWilliams in October 2022. MacWilliams operates a successful moving and storage company in Massachusetts called Five College Movers. He has been involved with NIL since the first day it was allowed, signing two men’s basketball players and one men’s hockey player back in July of 2021.

RELATED: Dunkin’ signs 23 student-athletes, Northwestern field hockey team in first-of-its-kind NIL deal

The collective is mainly basketball-oriented but hopes to expand into other sports eventually. MacWilliams has stated that he plans to sign “3 to 5” players per season to NIL deals.

GoMassNIL is the other official collective and is ran by a “group of passionate Massachusetts school alumni.”

While the collective “exists exclusively for the benefit of UMass student-athletes and fans”, it is not affiliated with the university. The GoMassNIL website features a list of all teams and allows fans to pick a subscription level to support the team. The subscription plans start at $10 and go all the way up to $500. Each tier provides benefits to the donator, ranging from a t-shirt to exclusive tailgate events and signed merchandise. 

UMass is clearly embracing NIL as a way to stay competitive. With the school officially endorsing collectives, this puts them in a larger spotlight and encourages participation.

RELATED: Q&A: Mercury VP of NIL Adam Breneman gives his take on state of NIL

The plan has already provided opportunities for student-athletes like Sam Breen.

Breen, who stars for the women’s basketball team, launched a line of basketball-shaped dog treats called “Turbo’s Treats”, named after her dog. This is an example of the type of activity that the school is encouraging for its student-athletes. 

While some schools have chosen to essentially ignore NIL, props to UMass for embracing it.