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Marquette names Madison Dunker as first on-campus NIL general manager

Photo credit: Marquette

Marquette has a new leader running the show when it comes to name, image and likeness.

Madison Dunker, a former Big East All-Academic women’s soccer player who played at Marquette, is officially the first full-time, on-campus general manager of Marquette athletics’ NIL program by Altius Sports Partners.

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Dunker, who is expected to maximize student-athletes’ NIL opportunities at the university, will oversee the program’s day-to-day operations and lead the implementation of athlete-focused NIL education on personal branding, content creation, and marketing.

“I am honored to be back at Marquette in this new capacity,” Dunker said in a press release. “I am excited to work with our student-athletes and coaches to provide them with the tools they need to succeed in the new NIL landscape.”

In March 2022, Altius Sports Partners became Marquette’s NIL strategic planning and educational consultant. The partnership is designed to bolster the athlete-driven NIL program to benefit both men’s and women’s sports programs at Marquette.

“With Madison’s appointment and the dedicated resources allocated through this program, Marquette’s NIL efforts are poised to reach new heights,” said Brittney Whiteside, ASP VP of Collegiate Partnerships. “She has a wealth of experience in athlete development and has demonstrated her ability to collaborate with various stakeholders. We are thrilled to have her lead Marquette’s efforts in maximizing NIL opportunities for Golden Eagle athletes.”

Dunker, who previously served as assistant director of Marquette Mentors, worked closely with alumni, campus partners and university advancement staff in support of Marquette Mentors, which has over 300 participants on an annual basis.

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Dunker also served as the Illini Way student-athlete development coordinator at the University of Illinois at Urbana-Champaign, where she developed an NIL educational curriculum leveraging alumni and campus resources with a focus on brand and Strategy development, business innovation and entrepreneurship, and financial literacy while managing strategic partnerships.

“Madison has a proven track record of developing successful programs for student-athletes,” said Marquette Athletic Director Bill Scholl. “Her experience and expertise will be invaluable in further enhancing our NIL program and ensuring our student-athletes are well-positioned to capitalize on their NIL opportunities.”

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