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MarketPryce announces partnership with UCLA women’s basketball

Charisma Osborne
Photo credit: UCLA Athletics

Just two months after MarketPryce announced an exclusive NIL deal supporting the women’s basketball and softball teams at the University of Arizona, the online marketplace that facilitates marketing deals made another splash.

MarketPryce announced a NIL partnership with the UCLA women’s basketball team by launching a TikTok challenge last Thursday. An onboarding session required the squad to be split up into two teams to compete in the challenge, and the winner was awarded compensation and, of course, bragging rights.

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“We first partnered with UCLA athletes across multiple sports on an individual basis in October for an activation with Puma for International Day of the Girl — they served as counselors for a sports clinic for local girls in the Los Angeles-area. This was the first touchpoint for a few Bruins with us, and they had an incredibly positive experience,” Michael Ehrlich, MarketPryce’s Head of Athlete Engagement, said in an email to The NIL Deal. “They were able to easily engage in the NIL process, while giving back to the community at the same time.”

Ehrlich continued: “It was another example of how MarketPryce creates opportunities for student-athletes that are more than just the traditional NIL transaction. Their women’s basketball administration saw the social media conversation around this event and proactively connected with us to begin exploring a formal partnership.”

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Ehrlich also told The NIL Deal that MarketPryce has a “few unique NIL opportunities” in the works for the UCLA’s women’s hoops team coming up soon.

No. 19 UCLA (25-9) finished in fourth-place in the Pac-12 standings. The Bruins fell 65-61 to Washington State in the Pac-12 title game on March 12.

Now, UCLA will look forward to the NCAA Tournament.