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LSU’s Flau’jae Johnson inks NIL deal with Puma

Flau'jae Johnson
Photo credit: LSU Athletics

LSU women’s basketball player Flau’jae Johnson recently signed her biggest NIL deal to date.

The soon-to-be freshman star, who was a McDonald’s All-American this past year, announced on Thursday that she was signing a deal with Puma.

Johnson, a 5-foot-10 guard and one of the top recruits in the 2022 class, will not be able to wear Puma sneakers when she suits up for LSU, but when she participates in non-school affiliated events, she could sport the Puma brand. Johnson can also appear in marketing ads for the company as well.

Puma, a German company, has been aggressive in recent years. They signed NBA stars LaMelo Ball and Marcus Smart to endorsement deals, as well as WNBA sensation Breanna Stewart. 

Basketball isn’t the only thing Johnson excels at. As the daughter of the late rapper Camouflage, who was killed six months before she was born, Johnson has established a recent following because of her hip-hop brand. But now, she is focused on building her brand on-and-off the court.

Johnson has over 700,000 followers on Instagram and over 125,000 subscribers on YouTube. She also has 30,000 followers on Twitter, and an additional 343,000 on TikTok.

Johnson, who played at Sprayberry High School, finished her career with 1,615 career points. She also had her No. 4 jersey retired.