On Thursday, the trading card brand announced via Twitter their partnership with Dunne, showing off her rookie card as part of their Pop Century Influencer drop, which includes Last Chance U head coach Jason Brown.
A deal that is reported to have been months in the making, Dunne’s deal with Leaf marks a historic move for gymnasts, as Leaf calls the deal the “first gymnastics NIL trading card the world has ever seen.”
As part of the drop, two cards have been released including Dunne’s generic rookie card for $7.99, as well as an autographed card priced at a whopping $89.99. For reference, Leaf sells a triple autograph card featuring Georgia football’s Stetson Bennett, Kenny McIntosh and Brock Bowers – the last of whom is considered the consensus No. 1 tight end in the 2023 NFL draft.
The company’s website says both cards do come with a maximum amount, and the store will close once the limit has been reached. As a result, collectors had even pre-listed the cards on Ebay, going for as much as double retail value, roughly $160 plus shipping.
The terms of the deal were not released, however sources confirm the terms are typical for someone of her NIL status.
Dunne continues to set the NIL space on fire. She is not just the queen of social media – with over eight million followers across Instagram and TikTok alone – but she’s one of the wealthiest college athletes on the planet, procuring clothing partnerships with national brands Forever 21 and American Eagle, plus an exclusive deal with athleisure brand Vuori.
Among some of the top NIL earners in the NCAA, Dunne outpaces many of the top college football players including C.J. Stroud (Ohio State), Bijan Robinson (Texas), Hendon Hooker (Tennessee) and potential No. 1 overall selection in the upcoming NFL draft, Will Anderson (Alabama).
Founded in 2010, Leaf has been ultra aggressive in the NIL space, recently signing Heisman winner Caleb Williams and five-star Tennessee quarterback Nico Iamaleava. The company has also released cards for NFL draftees, with Michael Mayer (Notre Dame), Anthony Richardson (Florida) and Isaiah Foskey (Notre Dame) among some of the top names included in that drop.