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LG Electronics launches ‘Game 4 Good’ campaign, partners with four athletes to raise mental health awareness

Jarace Walker
Photo credit: Houston Athletics

LG Electronics USA launched the “Game 4 Good” campaign that brings together some of the biggest names in college basketball during the 2023 NCAA March Madness tournaments, which will raise awareness of mental health and wellness among student-athletes.

Student-athletes Haley Jones (Stanford), Flau’Jae Johnson (LSU), Trayce Jackson-Davis (Indiana), and Jarace Walker (Houston) will be featured in LG’s video content series stressing the importance of mental well-being and how they “Game 4 Good.”

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“Student-athletes can experience intense pressures that can have a significant impact on their mental well-being,” Jeannie Lee, director of corporate brand marketing at LG Electronics USA, said in a press release. “Through the ‘Game 4 Good’ campaign, our goal is to share the personal mental health journeys of these amazing athletes and inspire conversations along with support that resonate with their fellow student-athletes and anyone that may find themselves experiencing similar issues.

“We also want to use this platform to better recognize the people and organizations that are actively working in this space to support student-athletes in various ways.”

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“This initiative is more important than people realize, and it just shows how much further we’re going into the mental health space. I think it’s good to have the conversation,” LSU basketball player Flau’Jae Johnson said in a statement. “What LG is doing is so important, and it’s a breath of fresh air, being able to talk about it as an athlete.”

As part of the initiative, LG will donate $10,000 to each athlete partner’s mental health charity of their choice.

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