Jim Cavale, the Founder & former CEO of INFLCR and one of the biggest names in the NIL industry has teamed up with recently retired NFL player Brandon Copeland to found Athletes.org, a not-for-profit platform to help college athletes navigate the NIL space.
Athletes.org (AO) is a 501c non-profit organization designed exclusively for college athletes to receive on-demand support in navigating their respective college athletics experiences. Athletes can sign up for a free account and get free access to NIL experts who can help them get the most out of their collegiate athletics career.
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“College and amateur athletics are at a pivotal moment in history,” Cavale explained in a press release. “It’s important that all college athletes have the support to make the best decisions for their respective futures. It’s also vital that the perspective of college athletes is included in the decisions that will shape the future of our industry. We are creating the first-of-its-kind organization for all college athletes to have the space to go and think through potential life-altering decisions for both themselves and their peers. We are striving to impact college athletes so they can impact the world.”
“As a former college and professional athlete, there were so many moments where I wished I had an organization to go to for advice,” Copeland said. “What we are building with AO, you will have a locker room for life. We want to help as many college athletes as possible, and we’re excited to get started.”
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In addition to Cavale and Copeland, the AO Board of Directors also has some of the biggest names in NIL attached. Amy Huchthausen (current Knight Commission board member, former NCAA D1 Commissioner), Reggie Love (Senior Advisor at Apollo Global Management), and Mit Winter (Kennyhertz Perry) are all current board members, with more to come.