McDonald’s is partnering with more than 40 HBCU student-athletes through NIL deals to promote their new MyMcDonald’s rewards program.
They will be featuring a new frozen slushy, which will only be available for a limited time, and the mobile order pay feature offered by McDonald’s on their social media channels.
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“We help brands leverage partnerships with these college athletes to drive a marketing activation with a measurable reason,” Postgame’s CEO Danny Morrissey told HBCU Legends. “It’s intentional, brands want to be more inclusive, and they’re partnering with athletes from Grambling and other HBCUs.”
The McDonald’s MyRewards promotion features Fisk, Tennessee State, Alabama A&M, and North Carolina A&T athletes to promote via social media accounts. The HBCU student-athletes connected with the McDonald’s MyRewards campaign through the NIL agency Postgame.
“Working with these athletes is about engaging their surrounding community, too. McDonald’s franchisees want HBCU athletes who are like local heroes in their market around the campus. They attend the schools and are celebrities.”
The business owners look to connect with the HBCU culture by giving student-athletes the opportunity to interact with the local community surrounding their campuses.
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HBCU Athletes in the MyMcDonald’s Rewards Campaign:
- Gina Rivera-Ortiz, Tennessee State University, Volleyball
- Victoya Smith, Alabama A&M University, Track & Field
- Ralphael Hawkins, Alabama A&M University, Track & Field
- Joshua Green, Tennessee State University, Football
- Shonnyvelle Regalado, Tennessee State University, Basketball
- Keenan Hambrick, Alabama A&M University, Football
- Morgan Allen, NC A&T University, Volleyball
- Zachary Yeager, NC A&T University, Football
- Korian Sharpe, NC A&T University, Football
- Dawson Grogan, NC A&T University, Track & Field
- Elijah Bowick, NC A&T University, Football
- Ronald Graves, NC A&T University, Football
- Austin Alexander, NC A&T University, Football
- Caleb Jones, NC A&T University, Football
- Emajin Mccallop, Alabama A&M University, Basketball
- Eric Brannon, Alabama A&M University, Track & Field
- Deajene Johnson, Alabama A&M University, Track & Field
- Ashley Tucker, Jr Alabama A&M University, Football
- Leslie Williams Jones, Alabama A&M University, Track & Field
- Miles Jones, Alabama A&M University, Track & Field
- Kyle Graham, Alabama A&M University, Track & Field
- Keyshawn Johnson, Alabama A&M University, Track & Field
- Charlie Harper, Alabama A&M University, Track & Field
- Taylor Wingo, Alabama A&M University, Track & Field
- Chayse Tapp, Tennessee State University, Football
- Lance Powell, Alabama A&M University, Track & Field
*Several other athletes were not disclosed at the time of this report.
