The Florida State third-party NIL collective, Rising Spear, announced on Tuesday that it has entered a partnership with BuzzU™ to help facilitate maximum NIL deals.
BuzzU™ is a company that works with collectives and schools to help provide the ability to leverage data in the NIL space and is one of the leading data analytics firms in the country. BuzzU™ is also the largest fair-market-value database in the NIL space, with data on over 50,000 athletes.
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As their official NIL analytics provider, BuzzU™ will provide Rising Spear with local marketability rates of their student-athletes to leverage when executing deals with Tallahassee businesses.
“This partnership is a significant step forward for our collective as it arms us with the data necessary to educate brands on the power of student-athlete marketing,” Rising Spear chief operating officer Will Cowen said in a statement. “The data and analytics that BuzzU provides will offer a better understanding of fair market value for us, companies, and our student-athletes in baseball, basketball, beach volleyball, soccer, softball, tennis, and volleyball.”
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“Rising Spear is at the forefront of NIL, and we look forward to providing them with the necessary data to continue to grow their already prominent collective,” added BuzzU™ founder Zach Novoselsky in a statement.
Back in January, Rising Spear announced that it had forged a partnership with Florida State athletics through the Seminole Sports Network and Learfield. Rising Spear represents over 200 Seminole student-athletes among all of its varsity athletic programs.