Florida signal-caller Anthony Richardson has officially signed his biggest NIL deal yet.
Richardson partnered up with Gatorade, IP attorney Darren Heitner confirmed to The NIL Deal.
The star quarterback is the first Florida athlete to sign a name, image and likeness deal with the company. Richardson is expected to promote the SEC “Game Day Challenge” as a part of the deal with Gatorade. Fans can enter the contest to win a trip to the SEC Championship Game, as well as the ACC, Big Ten, and SWAC title games.
“I started working with Gatorade as a consultant for its name, image, and likeness (#NIL) efforts in June 2021. I began working with University of Florida quarterback Anthony Richardson as his marketing representative in September of that year,” Heitner wrote in a Linkedin post on Thursday. “Since then, I have made it a goal to bring these two colossal clients together in a business relationship. It made perfect sense. Richardson is the leader of a storied football program and is expected to be a future high-draft pick of an NFL team.
“After months of trying to get these two parties together in the same room, it finally happened. Anthony signed an agreement with Gatorade and one of my missions is now complete.”
Richardson, who already has partnerships with Fanatics and Champs Sports, had his best game of the season when he led the Gators to a 29-26 upset-victory over Utah. He completed 17 of 24 passes for 168 yards and added 106 yards with three scores on the ground.
In seven games, Richardson has 1,367 yards with six touchdowns and seven interceptions. He is averaging 7.1 yards per game on the ground with another 12 scores.
Florida is currently on its bye week, but the Gators will have their work cut out for them when they square off against Georgia the following week. Florida (4-3) has games coming up against Georgia, Texas A&M, and Florida State.