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College Features

Kait Devir
Lacrosse Unlimited navigates NIL restrictions to communicate with customers
More than 15 college lacrosse players have signed NIL deals with Lacrosse Unlimited since 2021, when the retailer launched its inaugural 10-player class as part of its UNLTD Athletes Program. The program expanded last fall with six additional players. Each player gets listed on Lacrosse Unlimited’s website with links to equipment they use to play…
Ray Erario
Meet Ray Erario, the 21-year-old sports agent focused on building his brand in NIL era
Some kids dream of playing professional sports. Others dream of becoming an agent for the athletes who make it to the top.  Ray Erario falls into the second camp. But unlike most others, he couldn’t quite wait to get started.   At 21 years old, Erario -- still a junior at Arizona State -- is surely…
Arizona State
Activate ASU partners local businesses with student-athletes, increasing community impact in the Valley
In Kenny Dillingham’s introductory press conference as head coach of the Arizona State football team, the Sun Devil alum emphasized a phrase that would describe his tenure: “Activate the Valley.” The ideology of rebuilding Sun Devil football by increasing engagement within the community, focusing on recruiting in the greater Phoenix-area, and building a stronger connection…

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