College NIL Deals Archives

College NIL Deals

LG Electronics launches ‘Game 4 Good’ campaign, partners with four athletes to raise mental health awareness

LG Electronics USA launched the “Game 4 Good” campaign that brings together some of the biggest names in college basketball during the 2023 NCAA March Madness tournaments, which will raise awareness of mental health and wellness among student-athletes. Student-athletes Haley Jones (Stanford), Flau’Jae Johnson (LSU), Trayce Jackson-Davis (Indiana), and Jarace Walker (Houston) will be featured…

3 days ago0Comments BySameer Kumar

Mattress Mack helps families of Houston Cougars attend NCAA Tournament through NIL

Jim McIngvale is making a difference through NIL at the University of Houston. McIngvale, also known as “Mattress Mack”, is impacting many Cougars on the men’s basketball team through a deal with Gallery Furniture. Players are able to access funds through the NIL deal to help pay for family members to attend the NCAA Tournament…

3 days ago0Comments ByDan Canova

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Tennessee’s Josiah-Jordan James locks in NIL deal with Dunkin’

Tennessee’s Josiah-Jordan James made a splash in NIL on the same day his Volunteers, the No. 4 seed in the East Region of the NCAA Tournament, squared off against Louisiana in a first-round matchup. James inked a NIL deal with Dunkin’, the company announced on Thursday afternoon. RELATED: Pringles celebrates March’s best mustaches through NIL…

3 days ago0Comments ByDan Canova

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Caitlin Clark, Caleb Love partner with Goldman Sachs’ 10,000 Small Businesses Voices

With the NCAA Tournament starting on Thursday, many eyes will be on student-athletes competing on the court -- not to mention in the business world as well, as they seek name, image and likeness deals as well. Considering the grand stage that these student-athletes have in securing NIL deals, and bringing into consciousness how NIL…

4 days ago0Comments ByDan Stack

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Buick’s ‘See Her Greatness’ campaign features college basketball’s biggest stars

Since 2011, General Motors has been a partner of the NCAA, but now that student-athletes in college athletics can profit off their name, image and likeness, the company decided to promote Buick through a campaign leading up to the NCAA Tournament. Aliyah Boston of South Carolina, Iowa’s Caitlin Clark, Stanford’s Cameron Brink, Azzi Fudd of…

March 15, 20230Comments ByDan Canova

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Pringles celebrates March’s best mustaches through NIL deal ahead of NCAA Tournament

March Madness? More like March Mustache. As Gonzaga’s Drew Timme, Duke’s Dariq Whitehead and Virginia’s Ben Vander Plas prepare for college basketball’s biggest stage, Kellogg’s is signing not just the athletes, but their unique facial hair to team up with Pringles. As part of their “Pringles March Mustache Collection,” Pringles will have the three hoopers…

March 15, 20230Comments BySteven McAvoy

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UCLA’s Jaylen Clark signs NIL deal with Newegg, MSI and Seagate Technology

Jaylen Clark, a standout player on the UCLA men's basketball team, has entered a NIL partnership with Newegg, MSI, and Seagate Technology for a basketball-themed marketing campaign. Clark, a 6-foot-5 junior guard from Riverside, California, has earned a reputation for his defensive prowess, recently being named Pac-12 Defensive Player of the Year and a second-team…

March 14, 20230Comments ByMichelle Newblom

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Feel Good Nutrition signs Arizona State’s Ben Coleman, Marissa Schuld to NIL deals

Local businesses have become a major player in the NIL landscape and in Tempe, Arizona they have helped kickstart profitable name, image and likeness opportunities for Arizona State University student-athletes. Feel Good Nutrition, a healthy option nutrition bar located in Tempe, has announced a NIL partnership with Sun Devil athletes Ben Coleman and Marissa Schuld.…

March 13, 20230Comments ByEgan Adler

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Gonzaga’s Drew Timme partners with Beats by Dre

Add yet another NIL deal to Drew Timme’s portfolio. The Gonzaga men’s basketball star announced last Thursday that he partnered with Beats by Dre and as part of the deal, Timme gifted every single one of his teammates a pair of headphones. RELATED: Gonzaga’s Drew Timme gives insight on NIL: ‘Opens up more doors in…

March 13, 20230Comments ByDan Canova

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Giannis Antetokounmpo, Degree partner to offer walk-on basketball players NIL deals

Degree is showing its appreciation for those who don’t get enough credit both on and off the hardwood ahead of March Madness. Sourced by Opendorse, the deodorant brand is signing five student-athlete walk-ons across the NCAA to a $25,000 deal in order to pay for educational resources. RELATED: Fresno State’s Abraham Montano signs NIL deal…

March 10, 20230Comments BySteven McAvoy

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