College NIL Deals Archives

College NIL Deals

Beats by Dre unveils inaugural “Beats Elite” class of 15 elite college football players

In the name, image, and likeness (NIL) space, perhaps no other company has a stranglehold on securing more robust deals with current NCAA student-athletes than Beats by Dre. That sentiment holds more weight now since it launched its 2023 promotional campaign on Thursday with the announcement of 15 college football players signing on to promote…

August 28, 20230Comments ByDan Stack

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Minnesota football players ink NIL deal with Sweetgreen

College kids love free food, and that’s one of the things four Minnesota Gophers football players got as part of their NIL deal with the fast-casual salad restaurant, Sweetgreen. Sweetgreen partnered with redshirt freshman running back Zach Evans, incoming four-star freshmen RB Darius Taylor and wide receiver Kenric Lanier, and WR transfer from Charlotte Elijah…

August 8, 20230Comments ByTim Crean

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Appalachian State QB Ryan Burger inks NIL deal for a signature burger

Appalachian State QB Ryan Burger is benefitting from NIL thanks to his unique last name. The redshirt freshman QB linked up with a local restaurant called The Cardinal to launch “The Ryan Burger.” Per Burger’s announcement, the burger will have “two blackened all-beef patties, Carolina Gold BBQ sauce, Ashe County cheddar, tobacco onions, bacon, local greens, and Duke’s…

August 3, 20230Comments ByBryce Lazenby

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USC’s Caleb Williams lands NIL deal that takes his brand to new heights

USC quarterback Caleb Williams is entering his final college football season and has become one the biggest NIL earners in all of college sports. His latest deal, a year-long campaign with United Airlines, puts him on a level with some of the biggest athlete endorsers in the sports world. RELATED: USC QB Caleb Williams reveals…

August 3, 20230Comments ByTim Crean

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Eleven Kansas student-athletes land NIL deal with NASCAR

Eleven student-athletes representing the University of Kansas will soon have a unique NIL opportunity. The athletes representing several sports will have their image on a NASCAR Xfinity Series race car at the Kansas Lottery 300 on Sept. 9. The official Kansas-focused NIL organization, Mass St. Collective, is collaborating with JD Motorsports to sponsor the car of Brennan…

August 1, 20230Comments ByBryce Lazenby

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LSU basketball star Angel Reese announces Airbnb NIL deal

“Bayou Barbie” Angel Reese, the star of the national championship-winning LSU women’s basketball team, continues to add major brands to her NIL portfolio with a new Airbnb deal. Like many college students, Reese is seemingly home for the summer in her native Baltimore. However, unlike most college students, the basketball star spent her time away…

July 26, 20230Comments ByTim Crean

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Arch Manning inks first NIL partnership, signs with Panini America

Panini America has announced an exclusive partnership with Arch Manning, who is entering his first season as a quarterback at the University of Texas. Manning’s multi-year alliance with Panini America represents his only NIL agreement to date, and includes exclusive autographed trading cards. RELATED: Steve Sarkisian reveals how much NIL money it took Arch Manning…

July 26, 20230Comments BySameer Kumar

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Dwayne Johnson’s ZOA Energy signs star college athletes to NIL deal

Dwayne Johnson, the former WWE superstar turned actor, alongside his energy drink brand ZOA, are dipping into the NIL space with the introduction of a new annual program. On Wednesday, the company announced the inaugural class of “The Rock’s Warriors,” composed of seven of the top athletes in the NCAA, hand picked by Johnson himself…

July 25, 20230Comments BySteven McAvoy

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Accelerator adds Olivia Dunne to star-studded group

The NIL deals keep pouring in for LSU gymnast Olivia Dunne, who is making near, if not more, than $1 million annually. Accelerator added the LSU star gymnast to an already star-studded group including Aaron Judge, Travis Kelce and Jalen Hurts, according to the New York Post. RELATED: Livvy Dunne launches new fund to help…

July 21, 20230Comments BySameer Kumar

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Nyckoles Harbor secures another high-end fashion NIL deal

Star South Carolina freshman Nyckoles Harbor continues to flourish in the NIL space. It was announced on Tuesday that the stud athlete has signed a new agreement to represent the fragrance company, Ovation for Men Sport. On Instagram, the founder of Ovation for Men Sport, Shawn Crenshaw, posted a video and message celebrating the new…

July 20, 20230Comments ByDan Stack

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