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College NIL Deals

Beats by Dre unveils inaugural “Beats Elite” class of 15 elite college football players
In the name, image, and likeness (NIL) space, perhaps no other company has a stranglehold on securing more robust deals with current NCAA student-athletes than Beats by Dre. That sentiment holds more weight now since it launched its 2023 promotional campaign on Thursday with the announcement of 15 college football players signing on to promote…
Ryan Burger
Appalachian State QB Ryan Burger inks NIL deal for a signature burger
Appalachian State QB Ryan Burger is benefitting from NIL thanks to his unique last name.  The redshirt freshman QB linked up with a local restaurant called The Cardinal to launch “The Ryan Burger.” Per Burger’s announcement, the burger will have “two blackened all-beef patties, Carolina Gold BBQ sauce, Ashe County cheddar, tobacco onions, bacon, local greens, and Duke’s…
Kansas Jayhawks
Eleven Kansas student-athletes land NIL deal with NASCAR
Eleven student-athletes representing the University of Kansas will soon have a unique NIL opportunity.  The athletes representing several sports will have their image on a NASCAR Xfinity Series race car at the Kansas Lottery 300 on Sept. 9. The official Kansas-focused NIL organization, Mass St. Collective, is collaborating with JD Motorsports to sponsor the car of Brennan…
Arch Manning
Arch Manning inks first NIL partnership, signs with Panini America
Panini America has announced an exclusive partnership with Arch Manning, who is entering his first season as a quarterback at the University of Texas. Manning’s multi-year alliance with Panini America represents his only NIL agreement to date, and includes exclusive autographed trading cards. RELATED: Steve Sarkisian reveals how much NIL money it took Arch Manning…