College Features Archives

College Features

Lacrosse Unlimited navigates NIL restrictions to communicate with customers

More than 15 college lacrosse players have signed NIL deals with Lacrosse Unlimited since 2021, when the retailer launched its inaugural 10-player class as part of its UNLTD Athletes Program. The program expanded last fall with six additional players. Each player gets listed on Lacrosse Unlimited’s website with links to equipment they use to play…

45 mins ago0Comments ByAndrew Cohen

Banner College College Features

Meet Ray Erario, the 21-year-old sports agent focused on building his brand in NIL era

Some kids dream of playing professional sports. Others dream of becoming an agent for the athletes who make it to the top. Ray Erario falls into the second camp. But unlike most others, he couldn’t quite wait to get started. At 21 years old, Erario -- still a junior at Arizona State -- is surely…

4 days ago0Comments BySeamus McAvoy

College College Features

Activate ASU partners local businesses with student-athletes, increasing community impact in the Valley

In Kenny Dillingham’s introductory press conference as head coach of the Arizona State football team, the Sun Devil alum emphasized a phrase that would describe his tenure: “Activate the Valley.” The ideology of rebuilding Sun Devil football by increasing engagement within the community, focusing on recruiting in the greater Phoenix-area, and building a stronger connection…

March 13, 20230Comments ByEgan Adler

Banner College College Features

Jeremy Roach sees value in equity deal with BOA Nutrition, a ‘game changer’ in NIL

Jeremy Roach is a businessman first, and an athlete second. While the Duke men’s basketball captain readies for yet another trip to the big dance, he’s leveraging his name, image and likeness in a way very few athletes, if any, have been able to before. In early January, Roach and fellow hooper Armando Bacot signed…

March 9, 20230Comments BySteven McAvoy

Banner College College Features

Affinaquest’s Steve Hank outlines athletic department’s battle for the dollar in NIL era

The new age of college athletics is unparalleled to anything we’ve seen in the history of sports. While NIL has been an immense step forward for athletes, who now for the first time in over the NCAA’s 100-plus year history can be monetized for their name, image and likeness, it has had an adverse effect…

March 7, 20230Comments BySteven McAvoy

Banner College College Features

Syracuse professor Dave Meluni’s NIL class makes ‘great impact’ for student-athletes

Name, image and likeness has taken college athletics by storm, being integrated into every college program across the country, and allowing thousands of student-athletes to legally monetize off their platform. Now that NIL has become essential in the operations of athletic programs, it has become even more important for students entering the business world to…

March 3, 20230Comments ByEgan Adler

Banner College College Features

Doug Edert reflects on his NIL deal after improbable NCAA Tournament run

With March Madness set to begin, a lot of basketball student-athletes will have the opportunity to put their names on the map on the world’s biggest stage. Anything can happen in March. Capturing the imagination of viewers could instantly make you an overnight star. One such person who took advantage of that stage and became…

February 28, 20230Comments ByDan Stack

Banner College College Features

Leigh Steinberg on why NIL marks ‘the beginning of the end’ for NCAA

Reader’s Note: Part One of The NIL Deal’s conversation with Leigh Steinberg can be found here. NFL fans know well the on-air cool of Troy Aikman, who for two decades served on FOX’s lead commentator crew before moving to ESPN last season. This comes as no surprise to Leigh Steinberg, who represented Aikman when the…

February 27, 20230Comments BySeamus McAvoy

Banner College College Features

TigerImpact focuses on doing ‘extraordinary and life changing’ work at Clemson

With the introduction of name, image and likeness in the summer of 2021, universities and athletes alike were unsure of how the industry would adapt to paying student-athletes. As we approach the two-year anniversary of the legalization of NIL, it is apparent that collectives have become the leading third-party in organizing the successful outcome of…

February 24, 20230Comments ByEgan Adler

Banner College College Features

Leigh Steinberg says NIL ‘changes forever the business of sports agentry’

Leigh Steinberg has witnessed no shortage of changes to the sports business world since his career began nearly 50 years ago. The real-life inspiration for “Jerry Maguire,” Steinberg has represented the top overall selection in the NFL Draft a record eight times. His first client was Steve Bartkowski, for whom Steinberg inked a then-record deal…

February 23, 20230Comments BySeamus McAvoy

Default
Dark