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Lacrosse Unlimited navigates NIL restrictions to communicate with customers

More than 15 college lacrosse players have signed NIL deals with Lacrosse Unlimited since 2021, when the retailer launched its inaugural 10-player class as part of its UNLTD Athletes Program. The program expanded last fall with six additional players. Each player gets listed on Lacrosse Unlimited’s website with links to equipment they use to play…

28 mins ago0Comments ByAndrew Cohen

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LG Electronics launches ‘Game 4 Good’ campaign, partners with four athletes to raise mental health awareness

LG Electronics USA launched the “Game 4 Good” campaign that brings together some of the biggest names in college basketball during the 2023 NCAA March Madness tournaments, which will raise awareness of mental health and wellness among student-athletes. Student-athletes Haley Jones (Stanford), Flau’Jae Johnson (LSU), Trayce Jackson-Davis (Indiana), and Jarace Walker (Houston) will be featured…

3 days ago0Comments BySameer Kumar

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Mattress Mack helps families of Houston Cougars attend NCAA Tournament through NIL

Jim McIngvale is making a difference through NIL at the University of Houston. McIngvale, also known as “Mattress Mack”, is impacting many Cougars on the men’s basketball team through a deal with Gallery Furniture. Players are able to access funds through the NIL deal to help pay for family members to attend the NCAA Tournament…

3 days ago0Comments ByDan Canova

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Livvy Dunne urges NIL collectives to give ‘equal opportunity for men and women’

In the world of collegiate athletics, many of its sports are viewed as pipelines to professional athletics. Among the roughly 24 sports sanctioned by the NCAA, a little under half offer a professional opportunity following graduation. For Livvy Dunne, the social media queen of college sports, her luck will ultimately run out upon her expected…

3 days ago0Comments BySteven McAvoy

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BYU coach Mark Pope reveals how lack of NIL support is costing recruits

As BYU heads into the competitive Big 12 next season, head basketball coach Mark Pope worries that BYU will struggle to compete with other top programs due to their lack of monetary backing through NIL. When asked if BYU is losing recruiting battles because of NIL, Pope responded, “The short answer is yes. Without getting…

3 days ago0Comments ByMichelle Newblom

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Zak Zinter says Michigan ‘is gonna compete with anybody in the NIL game’

Michigan offensive lineman Zak Zinter recently announced his return to Ann Arbor for one more season, and based on his recent comments, NIL may have played a factor in his decision. “Compared to the millions that I’d be leaving on the table in the NFL -- I mean, you really couldn't compare the two,” Zinter…

3 days ago0Comments ByDan Canova

College College NIL Deals

Tennessee’s Josiah-Jordan James locks in NIL deal with Dunkin’

Tennessee’s Josiah-Jordan James made a splash in NIL on the same day his Volunteers, the No. 4 seed in the East Region of the NCAA Tournament, squared off against Louisiana in a first-round matchup. James inked a NIL deal with Dunkin’, the company announced on Thursday afternoon. RELATED: Pringles celebrates March’s best mustaches through NIL…

3 days ago0Comments ByDan Canova

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HBCU commissioner on NIL: ‘It definitely puts us at a disadvantage’

The implementation of NIL has allowed student-athletes to be paid for their name, image and likeness. However, since there aren’t too many restrictions on NIL at this moment, it has made it even more difficult for Historically Black Colleges and Universities (HBCUs) to compete with Power Five schools for the top recruits, especially because those…

3 days ago0Comments BySameer Kumar

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Caitlin Clark, Caleb Love partner with Goldman Sachs’ 10,000 Small Businesses Voices

With the NCAA Tournament starting on Thursday, many eyes will be on student-athletes competing on the court -- not to mention in the business world as well, as they seek name, image and likeness deals as well. Considering the grand stage that these student-athletes have in securing NIL deals, and bringing into consciousness how NIL…

4 days ago0Comments ByDan Stack

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Marquette names Madison Dunker as first on-campus NIL general manager

Marquette has a new leader running the show when it comes to name, image and likeness. Madison Dunker, a former Big East All-Academic women’s soccer player who played at Marquette, is officially the first full-time, on-campus general manager of Marquette athletics’ NIL program by Altius Sports Partners. RELATED: Marquette men’s basketball, Dave & Buster’s team…

4 days ago0Comments ByDan Canova

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