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Lacrosse Unlimited navigates NIL restrictions to communicate with customers

More than 15 college lacrosse players have signed NIL deals with Lacrosse Unlimited since 2021, when the retailer launched its inaugural 10-player class as part of its UNLTD Athletes Program. The program expanded last fall with six additional players. Each player gets listed on Lacrosse Unlimited’s website with links to equipment they use to play…

53 mins ago0Comments ByAndrew Cohen

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Mattress Mack helps families of Houston Cougars attend NCAA Tournament through NIL

Jim McIngvale is making a difference through NIL at the University of Houston. McIngvale, also known as “Mattress Mack”, is impacting many Cougars on the men’s basketball team through a deal with Gallery Furniture. Players are able to access funds through the NIL deal to help pay for family members to attend the NCAA Tournament…

3 days ago0Comments ByDan Canova

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Zak Zinter says Michigan ‘is gonna compete with anybody in the NIL game’

Michigan offensive lineman Zak Zinter recently announced his return to Ann Arbor for one more season, and based on his recent comments, NIL may have played a factor in his decision. “Compared to the millions that I’d be leaving on the table in the NFL -- I mean, you really couldn't compare the two,” Zinter…

3 days ago0Comments ByDan Canova

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Meet Ray Erario, the 21-year-old sports agent focused on building his brand in NIL era

Some kids dream of playing professional sports. Others dream of becoming an agent for the athletes who make it to the top. Ray Erario falls into the second camp. But unlike most others, he couldn’t quite wait to get started. At 21 years old, Erario -- still a junior at Arizona State -- is surely…

4 days ago0Comments BySeamus McAvoy

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FanWord launches NIL database for student-athletes ahead of NCAA Tournament

For three weeks in March, the whole nation turns its attention to college basketball where one shot, upset or moment creates superstars in the industry. With NIL continuing to become an essential part of college athletics, FanWord, an athlete storytelling and branding company, has announced a new NCAA March Madness database. The database will provide…

4 days ago0Comments ByEgan Adler

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Aliyah Boston featured in Under Armour’s ‘Protect This House’ commercial

Under Armour announced earlier this week that it will be bringing back its “Protect This House” advertising campaign, which helped make the Baltimore-based brand very popular in the 2000s. Among those seen in the commercial was Aliyah Boston, who was featured alongside other big name stars around the game of basketball, such as Stephen Curry…

4 days ago0Comments BySameer Kumar

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Ohio State RB Miyan Williams joins Sean Clifford’s Limitless NIL for representation

Miyan Williams has no limit when it comes to NIL. On Monday, the Buckeyes star running back signed with Limitless NIL -- an agency founded by former Penn State quarterback Sean Clifford. Limitless NIL prides itself on being an agency “made for the players and founded by the players.” RELATED: Sean Clifford’s Limitless NIL set…

March 15, 20230Comments ByDan Canova

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Honest Game assists athletes with resources to achieve academic eligibility in NIL era

Navigating NCAA eligibility is a daunting process, especially with the new addition of NIL deals and ever-evolving regulations. This can make it challenging for high school student-athletes to stay up-to-date and compliant. Honest Game seeks to empower students to overcome those difficulties. Honest Game is a female-founded company that equips schools and student-athletes with the…

March 15, 20230Comments ByMichelle Newblom

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Pringles celebrates March’s best mustaches through NIL deal ahead of NCAA Tournament

March Madness? More like March Mustache. As Gonzaga’s Drew Timme, Duke’s Dariq Whitehead and Virginia’s Ben Vander Plas prepare for college basketball’s biggest stage, Kellogg’s is signing not just the athletes, but their unique facial hair to team up with Pringles. As part of their “Pringles March Mustache Collection,” Pringles will have the three hoopers…

March 15, 20230Comments BySteven McAvoy

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House to hold hearing on NIL with new NCAA president Charlie Baker

Federal lawmakers are taking a step forward toward controlling NIL. A spokesman for the House Energy and Commerce Committee told ESPN on Tuesday it will host a hearing to discuss NIL rights on March 29. While no information was provided as to who would testify at the hearing, new NCAA president Charlie Baker will make…

March 14, 20230Comments BySteven McAvoy

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