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Caleb Williams becomes first college athlete a part of PlayStation’s Playmaker program

Caleb Williams
Photo credit: USC Athletics

USC quarterback Caleb Williams is one of the most visible college athletes in the country right now and, as such, is one of the most sought-after NIL endorsers. That’s why it should come as no surprise that Williams just became the first college athlete to join the prestigious PlayStation’s Playmaker program.

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PlayStation Playmakers are “a group of passionate PlayStation fans who also happen to be some of the most exciting creators, athletes, actors, artists, gamers and entertainers in pop culture today,” according to Senior Vice President and Head of Global Marketing at Sony Interactive Entertainment, Eric Lempel.

The partnership program, which Sony started in February, between one of the world’s most popular video game consoles and some of its high-profile fans included some big names in its inaugural class.

Among the first to become PlayStation Playmakers were NBA superstar LeBron James, NFL wideouts Ja’Marr Chase and CeeDee Lamb, WNBA All-Rookie NaLyssa Smith, and Belgian football star Romelu Lukaku.

Caleb Williams now joins that group, adding to both his overall NIL and his gaming-based partnerships.

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On the gaming side, the USC QB partnered with former USC signal-caller Matt Leinart in his arcade-style video game venture, Hall of GOATS. Williams also played Call of Duty ahead of the national championship this year as part of his NIL deal with AT&T.

Williams, who will likely play one more season at USC before becoming the No. 1 pick in the 2023 NFL Draft also has NIL deals with major companies such as Neutrogena, Topps, Celsius, Fanatics, and Athletic Brewing Company, among others.