The NIL space is still young and with that immaturity comes many unchecked and bad faith deals.
BYU has been on the receiving end of several alleged false NIL promises.
Last summer, Built Bar CEO Nick Greer said that the company would foot the tuition bill for football player walk-ons, as well as grant each scholarship player $1,000.
On top of this promise, Built Bar announced it would sell a BYU-specific ‘CougarTail’ bar. Athletes already signed with the company were promised 15% of profits.
Now, almost a year later, many BYU student-athletes supposedly haven’t received their payments from the ‘CougarTail’ bar.
“It didn’t sit well with us. We were posting [about Built] and weren’t seeing any of the money,” an anonymous BYU football player said to The Salt Lake Tribune.
Built Bar is fighting these allegations.
“Built has exceeded every commitment that has been made to players,” Billy Nixon, director of sports marketing at Built Bar, said to The Salt Lake Tribune.
Built isn’t the first company that has supposedly failed to follow through on NIL partnerships with BYU. Both OhanaX and Ocavu reportedly never fulfilled their NIL promises.