LeBron’s youngest son, Bryce James, has officially made his first move in NIL.
Bryce signed with Klutch Sports for NIL representation, the agency announced on Monday. He hasn’t signed an NIL deal yet, but brands will certainly start reaching out to him and make it possible.
Bryce James is currently a 6-foot-2, 160-pound sophomore at Sierra Canyon, and he already has his first college offer – Duquesne offered James a scholarship back in August.
James also played on the Strive for Greatness 16u program during Nike’s EYBL Circuit this past summer and he drew eyeballs right away. He also recently made his varsity debut next to his older brother, Bronny James.
Klutch Sports was founded by LeBron James and one of his best friends, Rich Paul. The agency is headquartered in Los Angeles, and they work with a ton of professional athletes in the NBA and NFL.
Bronny James is also a client of Klutch and has NIL deals with Nike and PSD Underwear. He also appeared in a Beats by Dre commercial with his father, LeBron.
The sky is the limit for both Bronny and Bryce James. Even though it will be difficult to follow in the footsteps of their father – who is considered to be one of the greatest basketball players of all time – Bronny and Bryce will certainly be successful in their own way.