Bronny James is a smart young man.
James is raking in money like nobody’s business as an 18-year-old who is still uncommitted to where he will be playing college basketball.
From this year alone, James earned the most NIL money of any athlete from the 2022-23 calendar year with a total of $7.2 million.
Along with a multitude of other companies James has signed with, the young basketball prodigy appeared in a commercial for “Fast X” which is set to release on May 19.
Bronny James was in the Fast X promotional clip with Vin Diesel 🤩pic.twitter.com/jdrzNei3mf— ClutchPoints (@ClutchPointsApp) April 15, 2023
It’s worth mentioning that along with Fast X, James, who is represented by Klutch Sports Group, has NIL deals with Nike, PSD Underwear and Beats by Dre.
The commercial itself can be seen throughout the NBA playoffs. Fast & Furious took full advantage of it by implementing “the power of legacy” and “next generation” during the commercial, and who better to star in the commercial than the son of the NBA’s all-time leading scorer.
In the new Fast & Furious commercial, James is seen playing basketball and then eventually driving a car. Not too bad for an 18-year-old to help promote a movie franchise that has grossed over $6 billion at the box office.
While James still has yet to make a college decision, the NIL deals for Bronny will continue to stockpile as he eventually makes his way to the NBA.