One of USC’s newest transfers, Keithian Deshun ‘Bear’ Alexander, is taking us all inside his new crib and letting the world know the benefits of his money earned off his name, image and likeness (NIL).
The former prized recruit, who spent the majority of his freshman season on the bench for the eventual national champions, Georgia, recently posted to his Instagram account a video of his new Los Angeles apartment.
“So I moved to LA and got my first apartment,” Alexander captioned the video. In the brief clip, Alexander gave us all a tour of his new apartment.
It’s certainly a very nice apartment and no doubt the money he earned through NIL had to have played a part, although nothing has been made official. Either Alexander was enticed to USC with an upfront NIL deal or he had some NIL money saved up while at Georgia.
RELATED: USC’s Mason Cobb, Painting with a Twist host charity event to benefit youth programs
USC has recently been at the forefront of the arms race when it comes to NIL. The launch of the TOMMY Group (a USC-based collective), pushed by Trojan alum Keyshawn Johnson, has made its presence felt in the NIL space ever since it launched in February.
For a USC team that really struggled on the defensive side of the ball (ranking 106 out of 131 FBS teams), the arrival of Alexander is huge. While playing behind a dominant and deep defensive front at Georgia, Alexander racked up just nine tackles and two sacks (one of which came in the national championship against TCU) in his freshman season.
Alexander has a load of potential, as the 6-foot-3, 325-pound defensive tackle is a former 4-star recruit out of Terrell, Texas.
RELATED: USC’s Caleb Williams believed to be first college athlete to make investment in NIL era
The Trojans will enter the 2023 season amid a lot of hype. It will once again have the Heisman Trophy winner (and favorite to repeat), Caleb Williams, quarterbacking the offense. The Trojans will also look to make its first-ever appearance in the College Football Playoff.
USC will begin its 2023 campaign when it opens up at home against San Jose State on Aug. 26.