Bayou Traditions and Mass St. Collective, which are collectives that provide NIL funding at LSU and Kansas, respectively, have launched fundraising initiatives that will give fans an opportunity to donate for every home run, strikeout or win for their baseball or softball team.
Both collectives teamed up with Denver-based live event and mobile engagement company CUE Audio.
“With my background as a traditional college athletic development officer, I was aware of the concept but wanted to build a more turnkey solution that would be easy for organizations to use without all of the manual ongoing work required with different systems or platforms. We also wanted to create something that would not only raise money but help teams/organizations build donor lists quickly,” Garrett Broom of CUE Audio said in a statement to The NIL Deal.
The CUE-powered websites gives fans a chance to donate $0.50, $1, $3, $5, $10 or $20 per home run in baseball or softball. They can also contribute $0.25, $0.50, $1, $5, $10 or $20 per strikeout, or $2, $5, $10, $20, $50 or $100 per win.
Donors will be charged based on results every Monday, but won’t be given the actual charge until it exceeds $30.
Fans are able to change up the dollar amount throughout the season, but if others wish to join while the season is already underway, their contributions will only be based off of future results.
With NIL dollars largely benefiting the football and basketball programs at schools such as LSU, the President of Bayou Traditions, Brent Cunningham, believes that this could help drive viewership in both baseball and softball.
“The pledge campaign is an additional way for fans to directly support the sports teams they are most passionate about,” Cunningham told The NIL Deal. “We started with pledge campaigns for baseball and softball and would love to incorporate other sports down the road.
“It’s especially helpful in driving dollars to the NIL funds of multiple different sports and encourages more viewership of those sports from the fanbase as they track their pledge participation throughout the life of the campaign.”