Tennessee football player Jack Luttrell calls out NIL collectives in cryptic post

The Tennessee Volunteers athletic department is on the cutting edge of NIL, quickly becoming one of the most powerful schools in the space. However, true freshman defensive back Jack Luttrell may have called some of that into question with a cryptic Instagram post about NIL at the school. Luttrell is a three-star recruit entering the…

July 14, 20230Comments

ByTim Crean

Banner College College NIL Deals

Stanford track star Juliette Whittaker signs NIL deal with On running shoe company

Juliette Whittaker is an up-and-coming track star at Stanford coming off her Pac-12 Freshman of the Year Award and now has a major new name, image and likeness deal to show for it. The Maryland native will now be the first NIL athlete to endorse Swiss running shoe and apparel company On Running. RELATED: Stanford’s…

July 12, 20230Comments

ByTim Crean

Banner College College NIL Deals

Sofia Chepenik brings lifetime NIL deal to USF

Jacksonville native Sofia Chepenik was lightly recruited out of high school before signing with the Clemson Tigers to play on the school’s first women’s lacrosse team. After a 33-goal, 20-assist freshman season, Chepenik made the ACC All-Freshman team and signed a lifetime NIL deal. RELATED: USF football coach Jeff Scott opens up about NIL changes…

July 12, 20230Comments

ByTim Crean

College College Industry

Texas A&M launches innovative NIL platform

While some schools are lagging behind in their name, image and likeness programs, others are constantly innovating and moving the NIL landscape forward. Texas A&M is definitely on the latter side of this ledger. The latest move from the school, which is quickly becoming a leader in the NIL space, is launching AMPLIFY on July…

July 7, 20230Comments

ByTim Crean

Banner College College Industry

Penn State’s James Franklin asks donors for support through NIL

Over half-a-billion dollars of NIL money will flow to the players at Power 5 football schools next season. And while coaching and facilities and success have long dictated recruiting at that level, NIL deals are playing an increasingly bigger role. That’s why coaches like Penn State’s James Franklin are appealing directly to the school’s alumni…

July 7, 20230Comments

ByTim Crean

Banner High School High School NIL Deals

Nike goes back to its roots, signs historic NIL deal with Oregon high school track star

On July 3, Nike signed an NIL deal with track star Mia Brahe-Pedersen. On one hand, the deal was historic, marking the first time a high school track athlete signed a deal with Nike. However, it also is about history, as Nike is a company built on Oregon track stars. RELATED: Pair of Oregon high…

July 6, 20230Comments

ByTim Crean

College College Industry

More than half of $1.17 billion spent on NIL will go to 65 teams in one sport, report shows

Since college athletes began cashing in on their name, image and likeness rights, more and more money has been flowing into the NIL channels. Big brands and small boosters alike are paying student-athletes to represent their brands, although the vast majority of money is going to a small group of schools in a single sport.…

July 6, 20230Comments

ByTim Crean

Banner College College NIL Deals

LSU gymnast Livvy Dunne made over $500K on a single NIL deal

We all know that LSU gymnast Livvy Dunne makes a lot of money in NIL deals. Dunne is coy about how much she makes, but with over 11 million followers on her social media platforms, brands are falling all over themselves to partner with this powerhouse athlete. RELATED: Livvy Dunne inks NIL deal with Sports…

July 6, 20230Comments

ByTim Crean

College College Industry

Tennessee athletics department officially partners with NIL collective

The Tennessee Volunteers athletics department has a new NIL collective as an official partner: The Volunteer Club. This collective becomes the latest to join an SEC school as a partner, joining collectives at schools like Alabama and LSU. As part of the partnership, The Volunteer Club will get to use the school's full array of…

July 5, 20230Comments

ByTim Crean

Banner College College Industry

Iowa State fans can now support teams by drinking beer

Drinking a beer and watching a college sports game on TV is an American pastime. And now, Iowa State Cyclones fans can help their team on the field while sipping their cold one at home or in the stands, thanks to Ames Lager. West O Beer brewery in West Okoboji, Iowa and the We Will…

July 5, 20230Comments

ByTim Crean