Dwayne Johnson’s ZOA Energy signs star college athletes to NIL deal

Dwayne Johnson, the former WWE superstar turned actor, alongside his energy drink brand ZOA, are dipping into the NIL space with the introduction of a new annual program. On Wednesday, the company announced the inaugural class of “The Rock’s Warriors,” composed of seven of the top athletes in the NCAA, hand picked by Johnson himself…

July 25, 20230Comments

BySteven McAvoy

College College Industry

LSU’s Angel Reese to launch foundation dedicated to empowering women through sports, education and financial literacy

The Bayou Barbie is taking her game to the next level. Following a 2022-23 academic year that saw her lead LSU to their first women’s basketball national title, grace the Sports Illustrated Swimsuit Issue, grow her personal brand exponentially through NIL and take home the ESPY award for Best Breakthrough Athlete, Angel Reese announced her…

July 18, 20230Comments

BySteven McAvoy

Banner College College Industry

University of Texas made over $15.5 million over the first two years of NIL, data reveals

Bijan Robinson, Quinn Ewers, Xavier Worthy, Jaylan Ford, Kelvin Banks. To say there was a plethora of talent up and down the Texas Longhorns roster in 2022 May be an understatement — now just add Arch Manning to the golf. Sheesh. So it comes as no surprise that Longhorns athletes, including those on the football…

July 14, 20230Comments

BySteven McAvoy

College College Industry

Missouri Gov. Mike Parson signs monumental NIL amendment that disallows NCAA investigations

Come August 28, NIL is going to look a whole lot different in Missouri. In a recent Twitter announcement, Missouri governor Mike Parson announced the passing of 31 bills into law, including House Bill 417, which amends the state's name, image and likeness policy to become one of the most favorable in the nation by…

July 12, 20230Comments

BySteven McAvoy

College College Industry

Three Key Points: After two years of NIL, a pattern is developing with brands, winning players and young student-athletes

After celebrating its second birthday earlier in July, name, image and likeness — or NIL as their friends like to call them — is the most interesting two-year-old in business. While many in the space have been vocal about its pitfalls, calling out NIL as a means for wealthy programs to poach top athletes or…

July 11, 20230Comments

BySteven McAvoy

Banner College College NIL Deals

Livvy Dunne inks NIL partnership with Motorola

From cosmetics to clothing brands, food delivery services to trading cards, Livvy Dunne’s NIL portfolio spans a large handful of different industries. This week, she was able to add cell phone companies to her expansive resume. RELATED: LSU gymnast Livvy Dunne offers advice to athletes on how to handle NIL Recently, the LSU gymnast released…

June 23, 20230Comments

BySteven McAvoy

High School High School Features

Brandon Wimbush hopes for ‘super engagement’ as MOGL becomes NIL education partner of Elite 11 QB camp

There are just a few higher honors for a high school quarterback than to be invited to the Elite 11, and the list of Elite 11 alumni that MOGL Co-Founder Brandon Wimbush can rattle off goes on and on. “When you talk about former Heisman Trophy winners, first round draft picks… I could only imagine…

June 12, 20230Comments

BySteven McAvoy

College College NIL Deals

Armando Bacot partners with Frosted Flakes, donates to middle school sports in North Carolina

Armando Bacot’s NIL journey has left him well off. Rather than making the leap to the NBA following his junior season, the now rising graduate student at North Carolina opted into two additional years in school, which has led to Bacot receiving over $1 million in NIL monies over the past season. RELATED: North Carolina’s…

June 12, 20230Comments

BySteven McAvoy

Banner College College NIL Deals

Sam Bennett inks multi-year partnership with PING after signing NIL deal as amateur

Despite finishing third to last in his professional debut at The Memorial Tournament this past week, Sam Bennett is still riding the highs of the past few months. After taking the world by storm, chasing down the likes of Brooks Koepka, Jon Rahm and Scottie Scheffler at Augusta National, Bennett concluded his collegiate career with…

June 9, 20230Comments

BySteven McAvoy

Banner College College Industry

Hooters honored as Brand of the Year, headlines awards at 2nd annual NIL Summit

The 2023 NIL Summit left no stone unturned when it came to honoring the individuals and brands that made Year No. 2 of name, image and likeness in sports a success — and Brand of the Year is no exception. Defeating the likes of Adidas, Raising Canes, Kelloggs, Wrangler and H&R Block, it was a…

June 7, 20230Comments

BySteven McAvoy