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Jarace Walker

LG Electronics launches ‘Game 4 Good’ campaign, partners with four athletes to raise mental health awareness

LG Electronics USA launched the “Game 4 Good” campaign that brings together some of the biggest names in college basketball during the 2023 NCAA March Madness tournaments, which will raise awareness of mental health and wellness among student-athletes. Student-athletes Haley Jones (Stanford), Flau’Jae Johnson (LSU), Trayce Jackson-Davis (Indiana), and Jarace Walker (Houston) will be featured…

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Aliyah Boston

Aliyah Boston featured in Under Armour’s ‘Protect This House’ commercial

Under Armour announced earlier this week that it will be bringing back its “Protect This House” advertising campaign, which helped make the Baltimore-based brand very popular in the 2000s. Among those seen in the commercial was Aliyah Boston, who was featured alongside other big name stars around the game of basketball, such as Stephen Curry…

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The Players' Lounge

The Players’ Lounge provides all-in-one spot to engage, consume content

The Players’ Lounge has made a name for itself as an NIL-focused platform built to empower relationships between current and former college athletes and their respective fanbases. “Since launching in early 2022, we’ve learned valuable lessons as we’ve had to pivot to account for the ever-changing NIL landscape. We’re excited to incorporate that knowledge into our…

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BYU-aligned NIL collective Coug Connect holding ‘NIL cruise’ for fans to join football team

BYU-focused NIL collective Coug Connect announced plans that will allow fans to take an “NIL cruise” trip courtesy of Carnival Cruise Line with their favorite football players. The four-day trip will take off from Long Beach, California and will make a stop in Ensenada, Mexico. RELATED: BYU football players release hype track for fans: ‘We…

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