LG Electronics launches ‘Game 4 Good’ campaign, partners with four athletes to raise mental health awareness

LG Electronics USA launched the “Game 4 Good” campaign that brings together some of the biggest names in college basketball during the 2023 NCAA March Madness tournaments, which will raise awareness of mental health and wellness among student-athletes. Student-athletes Haley Jones (Stanford), Flau’Jae Johnson (LSU), Trayce Jackson-Davis (Indiana), and Jarace Walker (Houston) will be featured…

3 days ago0Comments

BySameer Kumar

College College Industry

HBCU commissioner on NIL: ‘It definitely puts us at a disadvantage’

The implementation of NIL has allowed student-athletes to be paid for their name, image and likeness. However, since there aren’t too many restrictions on NIL at this moment, it has made it even more difficult for Historically Black Colleges and Universities (HBCUs) to compete with Power Five schools for the top recruits, especially because those…

3 days ago0Comments

BySameer Kumar

Banner College College Industry

Aliyah Boston featured in Under Armour’s ‘Protect This House’ commercial

Under Armour announced earlier this week that it will be bringing back its “Protect This House” advertising campaign, which helped make the Baltimore-based brand very popular in the 2000s. Among those seen in the commercial was Aliyah Boston, who was featured alongside other big name stars around the game of basketball, such as Stephen Curry…

4 days ago0Comments

BySameer Kumar

College College Industry

The Players’ Lounge provides all-in-one spot to engage, consume content

The Players’ Lounge has made a name for itself as an NIL-focused platform built to empower relationships between current and former college athletes and their respective fanbases. “Since launching in early 2022, we’ve learned valuable lessons as we’ve had to pivot to account for the ever-changing NIL landscape. We’re excited to incorporate that knowledge into our…

March 14, 20230Comments

BySameer Kumar

Banner College College Industry

‘Everybody has a story to tell’: Michael Raymond shares advice for athletes in NIL era

Michael Raymond had one goal in mind since he was in high school -- to become a sports agent. So, he eventually found his way to Miami School of Law, which came after completing his undergraduate studies at Central Florida. Once at Miami, Raymond figured he would take the traditional route, which entailed finding jobs…

March 10, 20230Comments

BySameer Kumar

College College Industry

WNBA commissioner Cathy Engelbert believes NIL is ‘actually helping’ female athletes

When it comes to NIL, the first thought that comes to people’s minds is the amount of dollars top NBA or NFL recruits will be making while in college and high school. However, little do they know that it helps athletes in any sport get paid for their name, image and likeness. Female student athletes,…

March 10, 20230Comments

BySameer Kumar

Banner College College Industry

Michael Jordan could have made ‘trillions’ off his NIL, daughter says

It wasn’t all that long ago where student-athletes were suiting up for their respective schools without making a dime. However, the introduction of NIL has led many to wonder how much the best collegiate athletes in the past would’ve made had they always been able to make money off their name, image and likeness. Jasmine…

March 8, 20230Comments

BySameer Kumar

Banner College College NIL Deals

Suni Lee adds Crocs to list of impressive NIL deals

Suni Lee has accomplished a lot before she even had a chance to blow out the candles on her 20th birthday. The St. Paul, Minnesota native took home a gold medal during the 2020 Olympics and had what is widely considered the most noteworthy year in Auburn gymnastics history in just her first season, earning…

March 1, 20230Comments

BySameer Kumar

College College Industry

Mack Rhoades says Baylor is at disadvantage in NIL for ‘doing it right’

Baylor Athletic Director Mack Rhoades believes that a lack of universal laws in NIL legislation makes it hard for athletic departments who try and operate within the rules during a time period where college athletes are now allowed to be paid for their name, image and likeness. Rhoades wants to see increased NIL legislation which…

March 1, 20230Comments

BySameer Kumar

College College Industry

BYU-aligned NIL collective Coug Connect holding ‘NIL cruise’ for fans to join football team

BYU-focused NIL collective Coug Connect announced plans that will allow fans to take an “NIL cruise” trip courtesy of Carnival Cruise Line with their favorite football players. The four-day trip will take off from Long Beach, California and will make a stop in Ensenada, Mexico. RELATED: BYU football players release hype track for fans: ‘We…

February 28, 20230Comments

BySameer Kumar