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Kirk Schulz

Washington State’s Kirk Schulz on NIL: ‘I worry that we’re just going back to 1980’

Washington State president Kirk Schulz believes the current NIL landscape is going to make football the main priority in college athletics, while women’s sports take a backseat and not receive the same amount of attention. Schulz says he’s worried “we’re just going back to 1980.” "My wife played tennis at Virginia Tech when we went…

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Altius Sports

Altius Sports announces partnership with NBC Sports Athlete Direct

Altius Sports Partners has a new partnership with one of the leading media companies in sports. Altius Sports Partners, a leading advisor to elite collegiate athletics programs and sports properties, recently announced a new partnership with NBC Sports Athlete Direct. The company will provide NBC Sports Athlete Direct, a platform that connects college athletes with…

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MarketPryce’s MP Campus Tour rolls through Virginia for TikTok Challenge

MarketPryce and Cav Futures, the Virginia-aligned NIL collective, announced a partnership on Thursday supporting 50 Cavalier student-athletes across football, women’s basketball, women’s swim & dive, baseball, softball, and women’s lacrosse. The partnership is another installment of MarketPryce’s MP Campus Tour. RELATED: Cav Futures lands ‘impactful’ NIL opportunities for Virginia student-athletes A TikTok challenge, sponsored by…

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Dinkytown Athletes named official NIL collective of Minnesota athletics

The University of Minnesota has an official NIL collective. The university’s athletic department and its exclusive multimedia rightsholder, LEARFIELD’s Gopher Sports Properties, announced that Dinkytown Athletes is the official NIL collective of Gopher athletics. RELATED: Minnesota’s Steven Ortiz Jr. donates NIL money to help Puerto Rico relief Dinkytown Athletes, which is named after the historic…

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Cincinnati Athletics

Cincinnati athletics hosts first-ever female focused NIL event

The Cincinnati athletics department recently hosted its first-ever “In Her Likeness” Event, which offered over 60 female student-athletes at the university insight on career advancement, network opportunities and personal brand development from a professional panel. "The success of ‘In Her Likeness’ Event is a testament to the commitment and dedication of Cincinnati Athletics," NIL Coordinator…

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Penn State

Penn State football-focused NIL collective Lions Legacy Club lands major partnership

Penn State football-focused NIL collective Lions Legacy Club inked a two-year, seven-figure partnership with two companies that will represent the football program’s largest NIL sponsorship. Lions Legacy Club announced the NIL deal with West Shore Home, a Pennsylvania-based home remodeling company, and MITER Brands, which is a window and door company. The collective says it…

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