Bella Rasmussen is first female football player to partner with Leaf Trading Cards

Washington State’s Kirk Schulz on NIL: ‘I worry that we’re just going back to 1980’

Washington State president Kirk Schulz believes the current NIL landscape is going to make football the main priority in college athletics, while women’s sports take a backseat and not receive the same amount of attention. Schulz says he’s worried “we’re just going back to 1980.” "My wife played tennis at Virginia Tech when we went…

May 9, 20230Comments

Altius Sports announces partnership with NBC Sports Athlete Direct

Altius Sports Partners has a new partnership with one of the leading media companies in sports. Altius Sports Partners, a leading advisor to elite collegiate athletics programs and sports properties, recently announced a new partnership with NBC Sports Athlete Direct. The company will provide NBC Sports Athlete Direct, a platform that connects college athletes with…

May 8, 20230Comments

MarketPryce’s MP Campus Tour rolls through Virginia for TikTok Challenge

MarketPryce and Cav Futures, the Virginia-aligned NIL collective, announced a partnership on Thursday supporting 50 Cavalier student-athletes across football, women’s basketball, women’s swim & dive, baseball, softball, and women’s lacrosse. The partnership is another installment of MarketPryce’s MP Campus Tour. RELATED: Cav Futures lands ‘impactful’ NIL opportunities for Virginia student-athletes A TikTok challenge, sponsored by…

May 4, 20230Comments

College College NIL Deals

Georgia’s Malaki Starks signs with Beats by Dre, Biosteel

Georgia safety Malaki Starks is the latest football player from the national championship team to make waves in the NIL space. Starks recently inked NIL deals with Beats by Dre and Biosteel after earning FWAA Freshman All-American honors last season. As Starks’ marketing value continues to soar, he recently said that he also plans on…

May 2, 20230Comments

Florida Victorious launches $2 million match challenge

Florida Victorious, the NIL entity of the Florida Gators, announced that every new pledge and membership sign up the organization receives throughout May, will be matched up to the total of $2 million. The "Florida Victorious $2 Million Match Challenge" will run from May 1 to May 31. RELATED: Athlicity teams up with Florida’s Sharif…

May 2, 20230Comments

Dinkytown Athletes named official NIL collective of Minnesota athletics

The University of Minnesota has an official NIL collective. The university’s athletic department and its exclusive multimedia rightsholder, LEARFIELD’s Gopher Sports Properties, announced that Dinkytown Athletes is the official NIL collective of Gopher athletics. RELATED: Minnesota’s Steven Ortiz Jr. donates NIL money to help Puerto Rico relief Dinkytown Athletes, which is named after the historic…

April 25, 20230Comments

Cincinnati athletics hosts first-ever female focused NIL event

The Cincinnati athletics department recently hosted its first-ever “In Her Likeness” Event, which offered over 60 female student-athletes at the university insight on career advancement, network opportunities and personal brand development from a professional panel. "The success of ‘In Her Likeness’ Event is a testament to the commitment and dedication of Cincinnati Athletics," NIL Coordinator…

April 25, 20230Comments

Virginia Tech legend Michael Vick signs with Triumph NIL as a Legacy Athlete

Michael Vick is making headwaves in the NIL space. The Virginia Tech legend signed with Triumph NIL as a Legacy Athlete, the agency announced on Wednesday. Vick will have a channel on the Triumph Digital Network and he will be involved in activations leveraging his name, image and likeness rights. RELATED: Q&A: Brenden Hill says…

April 20, 20230Comments

Penn State football-focused NIL collective Lions Legacy Club lands major partnership

Penn State football-focused NIL collective Lions Legacy Club inked a two-year, seven-figure partnership with two companies that will represent the football program’s largest NIL sponsorship. Lions Legacy Club announced the NIL deal with West Shore Home, a Pennsylvania-based home remodeling company, and MITER Brands, which is a window and door company. The collective says it…

April 19, 20230Comments