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Wisconsin teams up with Altius Sports to implement in-house Athlete Marketing Manager

With name, image and likeness (NIL) being a driving force for change within college athletics, it is no surprise that many colleges are adapting to making widespread changes to their athletic programs. One such school is the University of Wisconsin. On Tuesday, the university announced a new partnership with Altius Sports Partners (ASP) to add…

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John Wildhack

Syracuse AD John Wildhack says athletic program is in ‘a better place’ when it comes to NIL

Speaking at his end-of-year press conference on Tuesday, Syracuse athletic director John Wildhack addressed some concerns being made about the Orange’s presence in the NIL space—or lack thereof. He said the athletic program is “In a better place” than just a few months earlier, per Emily Leiker of RELATED: Adam Weitsman says he will…

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Homefield Florida

8 Florida student-athletes team up with Homefield in NIL collaboration

On Tuesday, the college apparel company, Homefield, announced a collaboration with eight University of Florida student-athletes who attended the NIL Summit this past weekend. RELATED: OpenLocker announces NIL deal with all 9 Florida student-athletes at NIL Summit Among the Gator student-athletes who were in attendance: ●Trevor Etienne, Football ●Shemar James, Football ●Aliyah Matharu, Women’s Basketball…

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Eli Drinkwitz

Missouri’s Eli Drinkwitz causes stir on social media for NIL take; clarifies statement

Missouri head football coach Eli Drinkwitz found himself in hot water on Tuesday for his recent comments on social media about name, image and likeness (NIL). Within the NIL space, it is well-known how lucrative some NIL deals could be for some star college athletes. Drinkwitz, as reported on by Sports Illustrated writer Ross Dellenger,…

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Gene Smith

Ohio State AD Gene Smith supports Student Athlete Level Playing Field Act

In a bipartisan move, Ohio congressional representatives Mike Carey (R-OH-15) and Greg Landsman (D-OH-1) introduced the Student Athlete Level Playing Field Act last Wednesday. The bipartisan bill is proposed to create "one federal standard for name, image and likeness (NIL) in college sports." This has mostly been done at the state level, but that has…

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