ICON to become the preferred Illinois NIL collective

The University of Illinois athletics department, through the Division of Intercollegiate Athletics (DIA), announced on Thursday that ICON will become the NIL collective of preference since Illini Guardians will wind down its operations. The two parties initially worked alongside each other in collaboration in the name, image, and likeness space. “NIL support remains tremendously important…

August 29, 20230Comments

ByDan Stack

Banner College College NIL Deals

Beats by Dre unveils inaugural “Beats Elite” class of 15 elite college football players

In the name, image, and likeness (NIL) space, perhaps no other company has a stranglehold on securing more robust deals with current NCAA student-athletes than Beats by Dre. That sentiment holds more weight now since it launched its 2023 promotional campaign on Thursday with the announcement of 15 college football players signing on to promote…

August 28, 20230Comments

ByDan Stack

Banner College Features College Industry

San Diego State basketball collaborates with DOJ, non-profit in a unique NIL partnership to combat the Fentanyl epidemic

In an effort to combat the current Fentanyl epidemic, the Department of Justice and the non-profit MESA (Mentoring and Empowering Student Athletes) Foundation have joined forces with the San Diego State basketball program for an unusual NIL campaign to raise awareness of the deadly crisis. In a press release from the Department of Justice’s website,…

August 25, 20230Comments

ByDan Stack

Banner College College Industry

Ole Miss coach Lane Kiffin “Extremely Encouraged” with NIL push

Ole Miss football coach Lane Kiffin spoke with the media on Tuesday and the topic of name, image, and likeness (NIL) came up once again. It was noteworthy, though, as it was made public that The Grove Collective (an Ole Miss collective) held a massive giving day on Monday and reportedly raised more than $1…

August 23, 20230Comments

ByDan Stack

Banner College College Industry

Georgia hires ex-football player Reggie Carter to be new Athlete Marketing Manager

Georgia is bringing back home one of their past football stars to advise young Bulldog student-athletes on how to manage themselves in the NIL space. On Tuesday, it became official that were hiring ex-player Reggie Carter to be the new Athlete Marketing Manager. As one of the preeminent programs in college football, Georgia wants to…

August 8, 20230Comments

ByDan Stack

Banner College College Industry

Marvin Harrison Jr. says Ohio State ‘isn’t the place for you’ if NIL is main focus

As the face of the Ohio State offense, junior wide receiver Marvin Harrison Jr. has some words of advice for any potential future Buckeye recruits. While at Big 10 Media Day in Indianapolis, Harrison addressed many topics, and of course, name, image, and likeness (NIL) came up. Harrison, who is the son of NFL Hall…

August 1, 20230Comments

ByDan Stack

Banner College College Industry

USC QB Caleb Williams reveals how NIL changed his life

USC star quarterback Caleb Williams was a popular person to talk to while attending Pac-12 media day in Vegas last Friday. Many topics were touched on by the returning Heisman Trophy award winner. However, once again in the name, image, and likeness (NIL) space, it was how he benefited financially that took center stage. Actually,…

July 26, 20230Comments

ByDan Stack

Banner College College NIL Deals

Nyckoles Harbor secures another high-end fashion NIL deal

Star South Carolina freshman Nyckoles Harbor continues to flourish in the NIL space. It was announced on Tuesday that the stud athlete has signed a new agreement to represent the fragrance company, Ovation for Men Sport. On Instagram, the founder of Ovation for Men Sport, Shawn Crenshaw, posted a video and message celebrating the new…

July 20, 20230Comments

ByDan Stack

Banner College College Industry

Hunter Dickinson emphasizes importance of NIL in collegiate experience

Ever since deciding to transfer from Michigan, Hunter Dickinson has been in many headlines this offseason. And it is the presence of NIL that is the main reason why. It was reported that the main reason he transferred to Kansas was because of the Jayhawks’ commitment to make him cash in off his name, image,…

July 12, 20230Comments

ByDan Stack

Banner College College Industry

Livvy Dunne launches new fund to help LSU female athletes

Through a partnership with the LSU collective, Bayou Traditions, NIL superstar Livvy Dunne has set up The Livvy Fund which aims to help LSU female student-athletes. Through this endeavor, On3 and Accelerator Active Energy will also financially contribute to The Livvy Fund. RELATED: LSU gymnast Livvy Dunne made over $500K on a single NIL deal…

July 11, 20230Comments

ByDan Stack