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ICON for Illinois NIL

ICON to become the preferred Illinois NIL collective

The University of Illinois athletics department, through the Division of Intercollegiate Athletics (DIA), announced on Thursday that ICON will become the NIL collective of preference since Illini Guardians will wind down its operations. The two parties initially worked alongside each other in collaboration in the name, image, and likeness space. “NIL support remains tremendously important…

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Beats by Dre unveils inaugural “Beats Elite” class of 15 elite college football players

In the name, image, and likeness (NIL) space, perhaps no other company has a stranglehold on securing more robust deals with current NCAA student-athletes than Beats by Dre. That sentiment holds more weight now since it launched its 2023 promotional campaign on Thursday with the announcement of 15 college football players signing on to promote…

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San Diego State NIL

San Diego State basketball collaborates with DOJ, non-profit in a unique NIL partnership to combat the Fentanyl epidemic

In an effort to combat the current Fentanyl epidemic, the Department of Justice and the non-profit MESA (Mentoring and Empowering Student Athletes) Foundation have joined forces with the San Diego State basketball program for an unusual NIL campaign to raise awareness of the deadly crisis. In a press release from the Department of Justice’s website,…

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