In today’s age, the NIL industry continues to change with each passing week. We have seen a flurry of unique NIL deals from numerous players across the country. However, Auburn might have just taken it to a whole new level.
Auburn-focused NIL collective, On To Victory, now has a deal with Baumhower’s Victory Grille for the Tigers’ offensive linemen. As per the deal, the players and their families get to eat for free.
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The Tigers’ offensive linemen will give Baumhower’s Grille exposure on social media and they will have a wall in the restaurant as well.
After the deal was announced, On To Victory made sure to shoutout OL coach Jake Thornton on Twitter.
Don’t worry @CoachThornton61, the big fellas will be well taken care of this year! #ontovictory https://t.co/7fTl9cqGgs
— On To Victory (@OnToVictoryNIL) December 13, 2022
Baumhower’s Victory Grille in Auburn began their NIL journey by signing linebacker Owen Pappoe to a deal in September of 2021, so they aren’t strangers to inking players to deals.
This time, however, it is only for Auburn offensive linemen.
Baumhower’s Victory Grille has been a massive supporter of all Auburn athletics for quite some time. In 2021, owner Kevin Tudhope brought in Bruce Pearl for a discussion at the restaurant and then donated $2,500 to AUTlive, which is the cancer awareness prevention program in Auburn.
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Baumhower’s has branded itself as the “King of Wings” and has been in Alabama since 1981, so the Tigers’ OL will surely enjoy getting free wings and free food while getting to have some fun representing an Auburn staple.
On To Victory’s executive director Brett Whiteside had a clear vision when the collective was started, and now with new head coach Hugh Freeze in the fold, the Tigers’ path back to an SEC powerhouse could become a reality.
