Williams, who is a top 20 athlete in her graduating class, has close to 700K followers on Instagram, as well as 10 million likes on her TikTok videos. The basketball star is recognized for her on-the-court excellence as well as her presence on her social media platforms.
“I love Lemon Perfect because it gives me a healthy way to stay hydrated with flavor, and I’m excited to join the team because I can put the brand on my platforms and show my fans how amazing Lemon Perfect is,” Williams said in a statement. “Lemon Perfect does not fake their goodness for the cameras and is a super-dope company, which makes it taste even better. When it comes to performance, it’s important to take care of your body, and Lemon Perfect always helps me perform at my best.”
Lemon Perfect CEO Yanni Hufnagel admitted that he is excited for the partnership with Williams.
“Our partnership with Jada is exciting for Lemon Perfect as we dive meaningfully into the NIL ecosystem,” said Hufnagel. “That Jada is both a top-tier basketball prospect and social media star is unique. She is a one-of-a-kind basketball prospect and content creator whose talent in front of the camera and on the court will help drive brand awareness as Lemon Perfect continues its quest to become the number one brand in the enhanced water category by dollar share.”
Back in April, Lemon Perfect announced the closing of a $31 million Series A headlined by internationally celebrated award-winning artist and entrepreneur Beyoncé Knowles-Carter. Lemon Perfect’s total valuation increased to over $100 million in less than three years.