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Arch Manning inks first NIL partnership, signs with Panini America

Arch Manning
Photo credit: Arch Manning (Twitter)

Panini America has announced an exclusive partnership with Arch Manning, who is entering his first season as a quarterback at the University of Texas.

Manning’s multi-year alliance with Panini America represents his only NIL agreement to date, and includes exclusive autographed trading cards.

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“Arch Manning is an outstanding addition to the Panini family, and we are proud to serve as his first and only NIL partner,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini America. “We couldn’t be more pleased that our first activity together will go toward such a worthy cause. We look forward to working with Arch on many other exciting initiatives in the years to come.”

Manning will be included in Panini’s Collegiate and NIL trading card products, and he and Panini will also collaborate to develop unique Arch Manning NIL cards each season throughout the agreement. Panini will also feature Manning in select marketing activations.

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“Getting my first Panini trading card is something I couldn’t have imagined growing up,” said Manning. “Working with Panini to have my first trading card benefit the larger community is special. Helping children live healthy and fulfilling lives is something that has always been important to my family,” added Manning.

He is the grandson of Archie Manning and nephew of Peyton and Eli Manning, all of whom had legendary careers as NFL quarterbacks.