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Alabama’s Bryce Young inks latest NIL deal with Dr Pepper

Bryce Young
Photo credit: Alabama Athletics

Alabama quarterback Bryce Young keeps on rolling in NIL deals.

The Heisman Trophy winner inked a deal with Dr Pepper for this year’s edition of ‘Fansville’, according to a report by Forbes’ Kristi Dosh. Young is replacing Clemson signal-caller DJ Uiagalelei, who signed the partnership with the company last year.

“It was a lot of fun,” Young said. “I don’t know if I’m going to give up my football career anytime soon, but I’m proud of the way everything turned out and I’m really excited for everyone to see the commercials. I hope everyone has some fun with them.”

Dr Pepper’s commercial campaign is in its fifth year and it will follow the same format as past years. John Alvarado, the senior vice president of brand marketing, said that working with Uiagalelei last season did not impact any decision to move forward with student-athletes this year.

“DJ was a great partner last year and we are appreciative of the opportunity to work with him in our first year with NIL partners,” Alvarado said. “Fansville is all about fandom, which means supporting your teams through thick and thin.”

Last week, Young signed NIL deals with Dollar Shave Club and NOBULL. Since the inception of NIL in July 2021, Young has been involved in more than 10 NIL deals. He also has deals in place with Fanatics, New Life Art, BMW of Tuscaloosa, and Logan’s Roadhouse.

“Dr Pepper is one of the brands that I grew up with and I feel like they have such a strong love for the game of football, just like I do,” Young  said. “I have many memories growing up and watching the Dr Pepper halftime shows during big games. To be a part of such a great tradition was really special to me.”

Last year, Young set a bunch of single-season school records.

He threw for 4,872 yards with 47 touchdowns and only seven interceptions. He also had three touchdowns on the ground. He led the Crimson Tide to a Southeastern Conference Championship and the College Football Playoff.

Young will look to keep the momentum going forward when the Crimson Tide kick off their 2022-23 college football season against Utah State on Sept. 3.